Michael Bay is pissed The Island is flopping.
"It could be the subject matter, the lack of stars," he said. "I'm not blaming the whole thing on the marketers."
The opening for the $124-million film means "The Island" grossed just 10% of its production budget — placing it ahead of "Cinderella Man" and "Kingdom of Heaven" as the most expensive dud of the summer so far.
"It could be the subject matter, the lack of stars," he said.
Bwhuh?
Ewan McGregor, Scarlett Johansson, Djimon Hounsou, and Sean Bean aren't stars?
"It could be the subject matter, the lack of stars," he said. "I'm not blaming the whole thing on the marketers."
Huh? It's got stars. Oh, maybe he meant to say "the lack of
writers."
Ewan McGregor, Scarlett Johansson, Djimon Hounsou, and Sean Bean aren't stars?
Not in the Hollywood sense. A star is somebody who can open a movie - that is, draw a large audience based on the actor, not the character or the movie. There are only four or five stars in Hollywood by this definition.
Hmmm. I've gone to see movies based entirely on the fact that Ewan McGregor was in them. But then I != Hollywood.
There are only four or five stars in Hollywood by this definition.
Do you think Michael Bay shares this definition? Because his movies, by said lights, have often been star free. Yet this is his first bomb.
You've got to blame the marketers, don't you? I haven't seen nearly as many ads -- and the ones I have haven't caused the same sort of "guh" reaction -- as for, say, Mr & Mrs. Smith.
I think the marketing was lousy too. I didn't start seeing ads until pretty close to the release date, and they were frantic and hard to follow/looked like the whole plot.
I have like no impression of the movie from the ads.
They play clones! Of people! They're in danger! Djimon Hounsou is scary! Run! Explosion! Explosion!
The Island doesn't exist.
They needed more sex.