You've got to blame the marketers, don't you? I haven't seen nearly as many ads -- and the ones I have haven't caused the same sort of "guh" reaction -- as for, say, Mr & Mrs. Smith.
'Never Leave Me'
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I think the marketing was lousy too. I didn't start seeing ads until pretty close to the release date, and they were frantic and hard to follow/looked like the whole plot.
I have like no impression of the movie from the ads.
They play clones! Of people! They're in danger! Djimon Hounsou is scary! Run! Explosion! Explosion!
The Island doesn't exist.
They needed more sex.
So, apparently, for a movie to be marketable, it either has to have a big-name star, or it has to make sense.
The impression I got from Ewan on Leno a hundred years ago: They play clones! Of people! They have sex! Things go BOOM!
Do sex and explosions mean nothing to the American moviegoing audience these days? God, nobody has any standards.
I think the sex explosion balance was tipped. I think there was only the one sex scene in the trailer I saw (if that) and way more explosions.
Ewan and Scarlett -- aren't they better known for sexy than action?
Oh right, I forgot my whole point: I learned as much from the one interview as from the whole marketing campaign, and it was more compelling than what I've seen since.
I learned more about this movie from you all than from ads. I came away from the ads wondering, "Isn't that a really expensive remake of Logan's Run?" and you all said, "Yep."
I stopped seeing Michael Bay movies after I realized I am not allowed to kill him.