I'm utterly gobsmacked that a company would show such contempt for half their market.
I don't think women are half the energy drink market. Not that it excuses the mindset.
Saffron: You just had a better hand of cards this time. Mal: It ain't a hand of cards. It's called a life.
'Trash'
Spike's Bitches 44: It's about the rules having changed.
[NAFDA] Spike-centric discussion. Lusty, lewd (only occasionally crude), risqué (and frisqué), bawdy (Oh, lawdy!), flirty ('cuz we're purty), raunchy talk inside. Caveat lector.
§ ita § - Oct 11, 2009 5:36:59 pm PDT #26107 of 30000
Well not canonically, no, but this is transformative fiction.
Strix - Oct 11, 2009 5:40:59 pm PDT #26108 of 30000
A dress should be tight enough to show you're a woman but loose enough to flee from zombies. — Ginger
When I showed bf, he mentioned that a lot of video game companies are using this type of viral marketing thing to drum up free advertising for their product.
I am offended, still, by the idea -- but I think bf might be right.
beth b - Oct 11, 2009 5:44:30 pm PDT #26109 of 30000
oh joy! Oh Rapture ! I have a brain!
DH has declared he will not get another Diet pepsi. He is an addict.
A friend of ours gave DH a bottle of advocaat. The Dutch version, not the export version. Egg custard with a LOT of alcohol. My tounge is numb.
billytea - Oct 11, 2009 5:46:32 pm PDT #26110 of 30000
You were a wrong baby who grew up wrong. The wrong kind of wrong. It's better you hear it from a friend.
I don't think women are half the energy drink market. Not that it excuses the mindset.
No, but energy drinks aren't all that Pepsi sells, either. If this generates negative publicity, it'll bleed into the image of Pepsi as a whole, not just their presence in this one segment.
(I suspect women still aren't half their total customer base, but they can't be so negligible as to justify the risk they're taking with this approach.)
§ ita § - Oct 11, 2009 5:51:59 pm PDT #26111 of 30000
Well not canonically, no, but this is transformative fiction.
If this generates negative publicity, it'll bleed into the image of Pepsi as a whole, not just their presence in this one segment.
I don't think the market is as savvy as we are, though. I think that there are people who are a) going to think it's just a fine idea (sadly) and b) people who won't care or consider who the parent company is.
That may make up sufficient differential to make it not a big risk for PepsiCo as a whole.
Zenkitty - Oct 11, 2009 5:52:16 pm PDT #26112 of 30000
Every now and then, I think I might actually be a little odd.
I myself am half their market for Mountain Dew.
Barb - Oct 11, 2009 6:04:02 pm PDT #26113 of 30000
“Not dead yet!”
I myself am half their market for Mountain Dew.
And gamers are the other half.
smonster - Oct 11, 2009 6:06:40 pm PDT #26114 of 30000
We won’t stop until everyone is gay.
I don't tweet, but I will register my disappointment via facebook on the morrow.
One of my cats is freaking me out. She keeps sniffing my bed and scratching, which is what she does to "cover" her food or where she's peed. So I keep smelling but I don't smell pee. No dis coloration on the sheets either. My roommate just introduced her cat this week, so I would not be surprised by a vindictive pee. The proletariat must speak, you know.
Oh well. Going to sleep now on what I hope are pee-free sheets.
Aims - Oct 11, 2009 6:09:46 pm PDT #26115 of 30000
Shit's all sorts of different now.
Somewhat on topic, I have to write how Margot Macomber is a Very Typical outlaw female, according to Marilyn French. DNW.
javachik - Oct 11, 2009 6:10:45 pm PDT #26116 of 30000
Our wings are not tired.
Women might not consume half of the Pepsi products, but I'd bet my paycheck they're the ones who actually are doing the *shopping* for them.