DH has declared he will not get another Diet pepsi. He is an addict.

A friend of ours gave DH a bottle of advocaat. The Dutch version, not the export version. Egg custard with a LOT of alcohol. My tounge is numb.

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I don't think women are half the energy drink market. Not that it excuses the mindset.

No, but energy drinks aren't all that Pepsi sells, either. If this generates negative publicity, it'll bleed into the image of Pepsi as a whole, not just their presence in this one segment.

(I suspect women still aren't half their total customer base, but they can't be so negligible as to justify the risk they're taking with this approach.)

If this generates negative publicity, it'll bleed into the image of Pepsi as a whole, not just their presence in this one segment.

I don't think the market is as savvy as we are, though. I think that there are people who are a) going to think it's just a fine idea (sadly) and b) people who won't care or consider who the parent company is.

That may make up sufficient differential to make it not a big risk for PepsiCo as a whole.

I myself am half their market for Mountain Dew.

I myself am half their market for Mountain Dew.

And gamers are the other half.

I don't tweet, but I will register my disappointment via facebook on the morrow.

One of my cats is freaking me out. She keeps sniffing my bed and scratching, which is what she does to "cover" her food or where she's peed. So I keep smelling but I don't smell pee. No dis coloration on the sheets either. My roommate just introduced her cat this week, so I would not be surprised by a vindictive pee. The proletariat must speak, you know.

Oh well. Going to sleep now on what I hope are pee-free sheets.

Somewhat on topic, I have to write how Margot Macomber is a Very Typical outlaw female, according to Marilyn French. DNW.

Women might not consume half of the Pepsi products, but I'd bet my paycheck they're the ones who actually are doing the *shopping* for them.

I don't think the market is as savvy as we are, though. I think that there are people who are a) going to think it's just a fine idea (sadly) and b) people who won't care or consider who the parent company is. That may make up sufficient differential to make it not a big risk for PepsiCo as a whole.

For me the unknown variable is whether it gets picked up in the mainstream media. I don't think the market as a whole is so savvy, but I do think the segments Pepsi markets to will react if it's brought to their attention.

I don't know if that'll happen. Pepsi's involvement gives it a hook, and this goes beyond the usual levels of advertising misogyny. Conversely, it may well get ignored, because we are talking about America's mainstream media.

I do, however, think that there's a foreseeable, non-negligible possibility of it damaging the company's reputation as a whole. That makes this ad campaign an epic fail to me, from the company's perspective as well as simple decency. The marginal benefit to a single product of this ad campaign instead of their second-best idea strikes me as rather lower than the risk to which they've exposed the rest of their business.

Maybe the second best idea was porn.