I myself am half their market for Mountain Dew.
And what's the fun in becoming an immortal demon if you're not regular, am I right?
The Mayor ,'End of Days'
Spike's Bitches 44: It's about the rules having changed.
[NAFDA] Spike-centric discussion. Lusty, lewd (only occasionally crude), risqué (and frisqué), bawdy (Oh, lawdy!), flirty ('cuz we're purty), raunchy talk inside. Caveat lector.
Zenkitty - Oct 11, 2009 5:52:16 pm PDT #26112 of 30000
Every now and then, I think I might actually be a little odd.
Barb - Oct 11, 2009 6:04:02 pm PDT #26113 of 30000
“Not dead yet!”
I myself am half their market for Mountain Dew.
And gamers are the other half.
smonster - Oct 11, 2009 6:06:40 pm PDT #26114 of 30000
We won’t stop until everyone is gay.
I don't tweet, but I will register my disappointment via facebook on the morrow.
One of my cats is freaking me out. She keeps sniffing my bed and scratching, which is what she does to "cover" her food or where she's peed. So I keep smelling but I don't smell pee. No dis coloration on the sheets either. My roommate just introduced her cat this week, so I would not be surprised by a vindictive pee. The proletariat must speak, you know.
Oh well. Going to sleep now on what I hope are pee-free sheets.
Aims - Oct 11, 2009 6:09:46 pm PDT #26115 of 30000
Shit's all sorts of different now.
Somewhat on topic, I have to write how Margot Macomber is a Very Typical outlaw female, according to Marilyn French. DNW.
javachik - Oct 11, 2009 6:10:45 pm PDT #26116 of 30000
Our wings are not tired.
Women might not consume half of the Pepsi products, but I'd bet my paycheck they're the ones who actually are doing the *shopping* for them.
billytea - Oct 11, 2009 7:05:36 pm PDT #26117 of 30000
You were a wrong baby who grew up wrong. The wrong kind of wrong. It's better you hear it from a friend.
I don't think the market is as savvy as we are, though. I think that there are people who are a) going to think it's just a fine idea (sadly) and b) people who won't care or consider who the parent company is. That may make up sufficient differential to make it not a big risk for PepsiCo as a whole.
For me the unknown variable is whether it gets picked up in the mainstream media. I don't think the market as a whole is so savvy, but I do think the segments Pepsi markets to will react if it's brought to their attention.
I don't know if that'll happen. Pepsi's involvement gives it a hook, and this goes beyond the usual levels of advertising misogyny. Conversely, it may well get ignored, because we are talking about America's mainstream media.
I do, however, think that there's a foreseeable, non-negligible possibility of it damaging the company's reputation as a whole. That makes this ad campaign an epic fail to me, from the company's perspective as well as simple decency. The marginal benefit to a single product of this ad campaign instead of their second-best idea strikes me as rather lower than the risk to which they've exposed the rest of their business.
§ ita § - Oct 11, 2009 9:27:48 pm PDT #26118 of 30000
Well not canonically, no, but this is transformative fiction.
Maybe the second best idea was porn.
billytea - Oct 11, 2009 9:35:38 pm PDT #26119 of 30000
You were a wrong baby who grew up wrong. The wrong kind of wrong. It's better you hear it from a friend.
Maybe the second best idea was porn.
Nyuk. "We're an ad agency! Plan B is always porn!"
Polter-Cow - Oct 11, 2009 9:44:25 pm PDT #26120 of 30000
What else besides ramen can you scoop? YOU CAN SCOOP THIS WORLD FROM DARKNESS!
Heh. Going to the Diwali dinner turned out to be interesting. Oh, my life.
Vortex - Oct 11, 2009 10:04:25 pm PDT #26121 of 30000
"Cry havoc and let slip the boobs of war!" -- Miracleman
I know that tomorrow is a holiday, but that's still no excuse for me to up at 3AM. *sigh*