I don't think the market is as savvy as we are, though. I think that there are people who are a) going to think it's just a fine idea (sadly) and b) people who won't care or consider who the parent company is. That may make up sufficient differential to make it not a big risk for PepsiCo as a whole.
For me the unknown variable is whether it gets picked up in the mainstream media. I don't think the market as a whole is so savvy, but I do think the segments Pepsi markets to will react if it's brought to their attention.
I don't know if that'll happen. Pepsi's involvement gives it a hook, and this goes beyond the usual levels of advertising misogyny. Conversely, it may well get ignored, because we are talking about America's mainstream media.
I do, however, think that there's a foreseeable, non-negligible possibility of it damaging the company's reputation as a whole. That makes this ad campaign an epic fail to me, from the company's perspective as well as simple decency. The marginal benefit to a single product of this ad campaign instead of their second-best idea strikes me as rather lower than the risk to which they've exposed the rest of their business.
Maybe the second best idea was porn.
Maybe the second best idea was porn.
Nyuk. "We're an ad agency! Plan B is
always
porn!"
Heh. Going to the Diwali dinner turned out to be interesting. Oh, my life.
I know that tomorrow is a holiday, but that's still no excuse for me to up at 3AM. *sigh*
Argh. I was about to go to bed (really!) when I saw a teaser about "Why 500,000 are boycotting Pepsi" and thought "wow, people are really pissed about this hookup thing", but I clicked on the link [link] and come to find out that it's the conservatives boycotting Pepsi for it's support of HRC and PFLAG.
Grrr! I want to boycott for the hookup thing, but I want to support for the HRC and PFLAG!
Latest tweet: [link]
I'm sure it's possible to boycott without supporting conservative agendas, as long as you're clear about what you're boycotting over. I might e-mail Pepsico, too.
I just watched a mist surreal episode of doctor who. "Midnight". The
mimic if voices is still echoing in my head.
What holiday is Monday? Either way, I gotta work.
Oh, that's a fantastic Doctor Who episode! One of my favourites.
Moosli
Hamish the dwarf hamster is proving difficult to tame. We're doing a little bit of 'getting to know you' stuff each day. Mostly giving her food and seeing if she'll sit in our hands, still inside the open cage at the moment. She squeals and runs into her little house if we spook her with any sudden movement. It's quite adorable.
