the ad for the online service, that promises things like "loads of info on your favourite shows". Loads of info? Wow, I must go to that website right now! That it finishes with some hopeful-sounding rhetorical question like "what will you find there?" Well, I don't know, why don't you bloody tell me?
I can't speak for Plasmo -- who caught the logging industry trying to rig one of our online polls the other day, cool! -- but yeah. The advertising is lame.
But we have a fundamental problem with the website.
People see that we have a website (we're almost universally known as a TV and radio broadcaster, for people who don't know) often just assume that we have details of TV and radio shows there.
We do.
But we have literally
hundreds of thousands
of pages of other, online-only stuff.
Going back seven years.
They don't see other broadcasters doing that, because their websites are just there to back up the TV and radio programs. What we are is an independant
third
information network.
If you'd like to let us know how to communicate that to the public quickly and simply, you'll have solved our number one problem.
Hrm, it's news mostly John H?
John H.; for those of us not familiar with your information network can you explain in a little more detail than is possible in a single sentence exactly who the organization you work for is , and what they do?
Maybe creative lighting will strike.
John--maybe they could bring back the "eight cents a day" person to come up with something striking. Of course, you guys probably want to strangle the eight cents a day person, but you have to admit at least it was
memorable.
At the moment the publicity (not just for the online service--all of it) just screams "cash-strapped public broadcaster"--it's what for some reason I imagine publicity for American PBS being like.
(Everyone else--I'm not being intentionally annoying by not mentioning the name of John and Plasmo's organisation; I'm just not sure how comfortable they are with having it explicitly mentioned.)
you guys probably want to strangle the eight cents a day person, but you have to admit at least it was memorable.
Changes in government funding mean that it's nowadays a much less euphonious "six point eight cents a day".
Thanks for your offers of help everyone, but because this is a large bureaucratic organisation, your creativity would almost get crushed by a committee or overlooked by a panel or dismissed by a focus group or a combination of the above.
So now that I've committed the sackable offense of Bringing the Organisation Into Disrepute, I'll tell that our front page is here and I'll be fascinated to know what impression it makes on you.
it's what for some reason I imagine publicity for American PBS being like.
Actually there are some really good commercials for it. People using stuff they learned on the programs, like the little girl who gets up at 4, sneaks out to the barn with a lantern and makes the cock crow to the artificial daylight.
There was another a year or so ago with a girl on a frillly canopy bed who's going into this whole psuedo-literary romance rant about how she can't see some guy because she wants more, then cut to her little brother who's all. "So you want me to tell him what?" with an eyeroll.
John, the site certainly focuses on the news aspect. If I hadn't paid attention to the what the title said, I would have not known it.
Can you give me a rundown of the other broadcast networks in Australia?
