They've never had much of a presence in the U.S., though I've been noticing some advertising recently.

And, I just realized that I have no idea what the BP logo looks like. So I guess I'm no good as a test for "what do you associate those colors with?"

Interestingly, I saw a BP station this weekend in the Poconos. Not that common, they don't appear to be very big in the Philadelphia region.

Actually, I understand even better refusing protection to Petrobras having seen the bp mark; color is all that's distinctive about it.

Interesting logic. The less distinctive your trademark is, the more possiblities you can exclude for your competitor. I think I'm going trademark the color black.

BP became very common in the Seattle area about a decade ago, and last year vanished in a flurry of rebranding to become Exxon again. I think. I know it was Exxon that switched to BP.

It's hard to keep track.

That green and yellow flowery starburst thing? I don't think it's a terribly memorable logo to begin with. You're right, the colors are really the only distinctive thing about it.

And I've given myself a craving for pizza. Is it wrong that the fact that I can get real pizza at home is a major factor in my decision-making process over whether to go home for mardi gras break?

Actually, I understand even better refusing protection to Petrobras having seen the bp mark; color is all that's distinctive about it.

IMO, this is much more distinctive than their previous logo, a simple green shield with 'BP' in gold letters. (I actually quite liked their old logo, but distinctive isn't the word for it.)

I'd imagine the new one is supposed to evoke thoughts of environmental friendliness and whatnot. (Incidentally, I'm now wondering whether sales of BP's product rise at all when Brazil wins the World Cup.)

Wow, I don't visit the board for a couple of days and have to wade through 200+ posts.

-=*Motherfugging SHOUTOUT to my MAIN man ANGUS G*=-

(c:

Thanks for the heads up on Buffy's return. Let's hope it's nation wide next Tuesday!

Good to see Channel 7 actively promoting the show. t /Sarcasm

Actually, I understand even better refusing protection to Petrobras having seen the bp mark; color is all that's distinctive about it.

Interesting logic. The less distinctive your trademark is, the more possiblities you can exclude for your competitor. I think I'm going trademark the color black.

Uh, no, that's NOT what I said; and you must forgive me for bristling at your insult, when I'm speaking from a legally valid standpoint. I didn't say it was less distinctive, I said it had one distinction. Color. And if it's a strong mark in Britain, then another user trying to use that color would be even less likely to be allowed.

For instance, only one user in the U.S. is allowed to use pink on house insulation. It's a strong mark, nonetheless; pink insulation is Owens-Corning's mark, mostly because insulation doesn't lend itself to pinkness. Oil doesn't lend itself to green-yellow like, say, lemon-lime flavored soda does. And claiming *less* might be more protectable, since you're actually asking the court for protection of less. They're not saying everything with points, or a circle, or that starts with b and ends with petroleum is part of their trademark-- just color.

-=*Motherfugging SHOUTOUT to my MAIN man ANGUS G*=-

I'm not sure why (perhaps it's the general Coolness of Angus), but that made me giggle.

It made me giggle too.

Sigh...new Massive Attack album on Monday, new Buffy on Tuesday, can next week get any better?