Postmortem with Jeph Loeb and Jeff Bell:
JEFF BELL: We’ve known what Captain America: The Winter Solider was all about since we came together a year ago. And so we knew that we were doing a show called Agents of S.H.I.E.L.D. and that in the movie, S.H.I.E.L.D. gets blown up. And it’s full of the “H word” [Hydra.] And so we’ve been working with the studio from the get-go towards this moment. Our challenge was that we couldn’t say the “H word” until after Captain America 2…so we had to have an ongoing threat that we’ve called Centipede, that we’ve called The Clairvoyant, that we’ve called other things, because we could not say the word Hydra. What wasn’t a challenge was coming up with twists and turns, and making you think it was this person, because we work very hard to hopefully hide the ball with who it is.
He also says they did have this plan for Ward from the beginning (which is better than, say, what they did in Dollhouse).
BELL: Let me put this on another level: Ward had put Garrett on this plane for a reason, and so he had to come in and be accepted to this team. And so if you’d look at how he related to everyone — Coulson loves projects. Here is a guy who didn’t have people skills. So Garrett says, can you help this guy Ward round off some of the rough edges? So he comes onto the team. Coulson is now vested, because he’s got a project. Who is Ward’s greatest threat? May. What does he do? He seduces her. Who is the one unknown on the team? Skye. He becomes her S.O. How do you get everyone rally around and trust you? You jump out of a plan trying to save someone else. Now, he had a parachute. Let’s say he failed to save Simmons, he would’ve been fine. Everything he’s done has solidified how people feel about him over the course of the season.
LOEB: And what was the next thing he had to do after he saved Simmons? He had someone on the plane who was jealous of him: Fitz. And what did they do? They went on a mission together and they had a really good time together. And a bromance was started. And that took care of that.
WARD YOU JERK.
Lot of good stuff in that interview, worth reading.
And here's another one.
Loeb: How much fun is it to, in the pilot, have Coulson look at Ward and say, "I haven't seen scores like this since Romanoff [Scarlett Johansson]," and have everyone in the audience go, "Oh, that's so great. He's a good spy." No, what that means is he's somebody who can work at the same level as somebody who's done nothing but fool people about her identity from the very beginning. The clues were there, you just didn't know where to look.