Goodbye Pepsi. Hello Fail.
I'm utterly gobsmacked that a company would show such contempt for half their market. "Sex sells" is one thing, this is just mind-boggling.
I would also like to link to another page on that site, this one concerning sexy Halloween costumes. [link] I rather enjoy the notion of sexy Antarctica, but what I really want to showcase is the embedded video in one of the comments, featuring a bird of paradise performing his sexy dance (and being rewarded). I do regret to advise, however, that I think said bird is steeped in bro culture, and he may well have followed up his conquest with a tweet.
As a long time Pepsi drinker - wtf were they thinking -
Askye will be happy she has always wondered why I drink pepsi. Now I DONT see ya Pepsico
Does PepsiCo still own Taco Bell & Pizza Hut? Should the boycot extend to ALL PepsiCo products?
Honestly, love Apple though I do, I also think they're sleazy for having that app.
(I *hate* the word "app." HATE. HAAAAAAAAATE.)
Does PepsiCo still own Taco Bell & Pizza Hut?
No, they're spun off into a separate company now.
I fired off an email to Pepsi Co. to register my disgust.
I wonder if we'll get a mea culpa from their PR department, and if so, how long it will take.
I'm utterly gobsmacked that a company would show such contempt for half their market.
I don't think women are half the energy drink market. Not that it excuses the mindset.
When I showed bf, he mentioned that a lot of video game companies are using this type of viral marketing thing to drum up free advertising for their product.
I am offended, still, by the idea -- but I think bf might be right.
DH has declared he will not get another Diet pepsi. He is an addict.
A friend of ours gave DH a bottle of advocaat. The Dutch version, not the export version. Egg custard with a LOT of alcohol. My tounge is numb.
[link]
I don't think women are half the energy drink market. Not that it excuses the mindset.
No, but energy drinks aren't all that Pepsi sells, either. If this generates negative publicity, it'll bleed into the image of Pepsi as a whole, not just their presence in this one segment.
(I suspect women still aren't half their total customer base, but they can't be so negligible as to justify the risk they're taking with this approach.)