But at least technology has created new intern categories....
Tweeting Becomes a Summer Job Opportunity
JOB TITLE Summer Twintern
JOB TITLE, TRANSLATED A summer intern who uses Twitter.
JOB CATEGORY Hot pizza/social media
SALARY Competitive (with other Twitterers).
JOB PURPOSE To attend advertising shoots, product meetings and other corporate events. “They’ll be our social media journalist, chronicling in 140 characters or less what’s going on at Pizza Hut,” said Bob Kraut, the vice president for marketing communications at the company. The Twintern must also play social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said. (Applicants should study last week’s YouTube gross-out video posted by Domino’s employees, which was quickly passed around Twitter, to understand why.) The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).
JOB REQUIREMENTS Applicants must be currently enrolled in college, willing to move to Dallas for the summer, and happy to distill their thoughts into short and frequent bursts of text. Applications will be accepted on PizzaHut.com beginning Monday. Job seekers must demonstrate social-media skills through some kind of creative response. Pizza Hut is prepared for an onslaught of YouTube videos, and “I guess if we melt the servers on this kind of thing, it’ll be a good thing,” Mr. Kraut said.
OPPORTUNITIES “Realistically, because there are these tools out in the marketplace, and they have a multiplier effect, to have us looking and monitoring this in a more dedicated fashion makes sense for us,” Mr. Kraut said. “Once there are a lot of people using any form of media, large advertisers such as Pizza Hut gravitate towards it.”
"Twintern"?
eta:
"The Twintern must also play social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said."
"The Hut"?
Now I wanna joint Twitter and tweet bad things about Jabba the Hut all day. Which reminds me of the character "Pizza the Hut" in Spaceballs....