In non-font news, I'm very curious about Fox's plan to have fewer commercials during Dollhouse. From THR:
Both "Fringe" and "Dollhouse" would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well.
If Tim happens to wander by...
At what point did you guys know this? (Did you get a Powerpoint presentation?) Has it changed anything with breaking stories/writing scripts? Or does this only impact how you edit?
and doesn't commercial advertising fund the shows? What's the advantage of fewer commercials?
The commercials will cost more, Laga. Advertisers complain that it is hard for their message to get across through the clutter and noise of too many different messages. It is believed that they will pay a premium for a less noisy spot.
Doesn't Fox (and the CW) normally have more commercials than the other three networks anyway?
The commercials will cost more
will the commercials be longer? Less commercials, same length of break?
The breaks overall will be shorter.
When I watched Bones online last night, the show was only 43 minutes long. And, they had the SAME FUCKING COMMERCIAL every time. V. irritating.
The breaks overall will be shorter.
gotcha. Thanks! Too much of the airline-talk in other threads making me suspicious on all fronts, I think.
How long did they space the showing out over? I don't know if I've watched anything online from that station, but usually the pickings are slim--maybe not the same ad every time, but mostly the same product. And although you can run, you can't hide the ads. I guess someone's got to pay for the shows, but why don't they try and take the edge off my resentment towards the ads themselves? Surely that will make for more effective advertising?
The commercials will cost more
oh OK. That's makes sense. Fewer commercials makes the time slot more valuable.