Mal ,'Serenity'
To be determined... (but it's definitely [NAFDA])
The labeling law (Surgeon General warning) was passed in '65, the Fairness Doctrine rule (requiring stations to carry free anti-smoking ads) started in '67 and the TV ad band started in '71.
But it took a long time after that for smoking to become unpopular, in large part because there was so much pro-tobacco advertising around.
In the long run, Don will have history on his side, but it's an incredibly risky move to throw that much money down the drain.
Alan Sepinwall points out that one of the people who called Don was Emerson Foote:
Meanwhile, one of Don's other phone messages was from Emerson Foote, an advertising giant who in 1965 quit his job as chairman of McCann-Erickson because he didn't want to represent tobacco anymore.
it's an incredibly risky move to throw that much money down the drain.
I think Don figured they weren't getting that money anyway so why not take a chance.
one of the people who called Don was Emerson Foote
Thanks, Theo. I meant to check up on who Foote was but forgot.
Some googling of Foote reveals two interesting tidbits: He had the Lucky Strikes account in the '40s when he dropped all tobacco advertising. And he was the president of the American Cancer Society in 1965. Was it the ACS that wants SCDP to produce anti-smoking ads?
Oh, that's cool.
Hat-trick!
Just reread Sepinwall's quote above. According to the NY Times obit Foote resigned from the American Tobacco account in 1948, so he'd been an anti-tobacco advocate well before 1965.
We don't really see Peggy reach out the way she's done and Faye kind of shot her down. Why do you think that was?
Also, office gossip says that Peggy slept with Don to get where she is.
Also, office gossip says that Peggy slept with Don to get where she is.
Ahhh, I'd forgotten about that.
Good point, Hayden!
Yeah, Faye knows exactly who Don is and what she`s getting, and her job is to be tuned in to what people are saying, so she`d definitely have heard that about Peggy. And of course Peggy does respect Faye in the way she said, but Faye has no reason to reciprocate.
I definitely identify with Peggy`s search here. I worked in a lot of fields that are still heavily male dominated. And I expected to have some sisterly solidarity with the few other women there, but that didn`t always happen.