I am not sure what was going on with him then. Maybe there were a lot of things.
My take was that the consultant, in his speech, was doing what Don usually does -- setting up the whole mise en scène. That's what Don does best. Instead, it appeared as though he was only being asked to come up with ads that incorporated the consultant's pre-existing themes. I think Don found that dull and/or beneath him.
the consultant, in his speech, was doing what Don usually does -
Yeah, I thought that might be it, but then I couldn't figure out the significance of the airplane (or maybe the building, I don't know). It seemed to have Significance, right?
It seemed to have Significance, right?
Doesn't everything on this show?
but then I couldn't figure out the significance of the airplane
Flight. Freedom. Escape. What Don always does - he takes off.
That makes sense and I was nowhere near it.
The airplane represents Don Draper's deep dark manpain that I am so completely over already. If he wants to leave, he should leave. The show can be about Peggy and her octoporn from now on.
The show can be about Peggy and her octoporn from now on.
That would be an interesting last two episodes - a fever dream of tentacle porn animated by the ghost of Satoshi Kon.
That would be an interesting last two episodes
Oh right...I have to keep reminding myself that "the rest of the show" is really not that much show at all!
Talking about it with a friend we're speculating that Don
goes back to McCann with one of the most famous ad lines ever for Coke: "It's the Real Thing." Ties in with Hobart giving Don the Coke account and the setup with the Coke machine in this last episode. And yes, historically McCann did that advertising campaign.