So I was pondering approaches this evening while I was at work.

Here's one....

A**** Broadcasting Company

We are where you are.

In the world

A new shot of some int'l event where Aussies are involved

And in the heart

Overseas locale, mother and child looking at the website. Mom saying "See, the storm missed grandmum"

We tell the oldest stories

A family listening on the grass to an symphony

For all ages

several small kids listening to fairy tale on the radio

Messages for everyone

national radio network shot in one of the non-capital cities

And for each one

couple listening to a car radio in the middle of nowhere in the night in the outback

No matter how far.

Aussie expat in Japan listening to game on int'l radio

A*** Broadcasting Company

On-air and On-line At every place and time.

Thoughts

"On-air and On-line, At every place and time." is your catchphrase here. It has a cadence to it, which may have to be tweaked.

Can you configure the front page so that someone can input their postal code, and have a bar pop up with all of the ABC options in their area? radio, int'l, etc? Internal banner ads could take examples similar to above. Like

• XBC. On-Air and On-line.
• Place: Canberra, Time: Now
• TV: showing X
• Radio 1: X
• Radio 2: X
• Radio 3: X etc
• Symphony: Tomorrow night, 8pm
• XBC. At every place and time.

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The other idea is the play on the name....

A*** Broadcasting Company

• screen shot of XBC on a black background

VO: What can you do with ABC?

• screenshot of XBC seperating out to "As, Bs and Cs"

VO:What can't you do with your ABCs?

• The letter fade and shrink in the black background. But also, small letters rotate in the background, like the matrix effect, but subtle

VO: We can do ARTS

• the letters pop out of the rotating letters in the background and come together to form ARTS. Then you show some clips of arts events that are sponsored by XBC. When done, the ARTS letters seperate, shrink and fade back into the background.

You continue to use several examples, using this method to introduce them. Finish it up with bringing back ABC

VO: You don't forget your ABCs.

VO: Let ABC show you everything else.

• **

That being said, it stresses XBC as a fundamental, showcases diversity, and the phrase is "You don't forget your ABCs, let ABC show you everything else."

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Of course, you stated that no one should worry about it, since these things get lost in committee.

Well, don't let it get lost in committee.

Ignore the committees for now.

Find small places where you can experiment with this on the site. Not in big, flashy ways that attract attention, but as alternate pages that a small percentage of people go to, and do metrics. See what works and doesn't. Tweak the message and get the proof.

Then go to the committees and say. "We know we had a problem. We found you a solution. Here it is. Here is our supporting evidence that says it will work as is. I can't promise it will work if it is changed, but it works now and as is." No promises that this will work of course, but you've stacked the odds the most you can in your favor this way.

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I may be being dense here, but can't the frontpage say something along the lines of what you said to us:

ABC is a public media empire. TV, radio, Internet , live performances.

It tells us that there's lots there, and then you can offer choices 'go to the TV area, the radio area, the live performances area' etc. Then people could fairly quickly find the part that applied to them.

I also like the 'by postal codes' idea. That's another way of sorting it so that people can find what they want quickly.

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Um, sorry. Did I freak people out...?

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Um, sorry. Did I freak people out...?

Nope. I just thought "Bill should be a news director" again.

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Um, sorry. Did I freak people out...?

Speaking as a sometime consumer of ABC product, I think your suggestions are excellent ideas. They fit quite nicely with my impression of its image.

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Hah! Not an advertising creator Hec?

Actually, there is a local public access channel I have been thinking of joining, just so I could have access to equipment and maybe do something fun (news and opinion pieces for Public Access) or creative (hey, they have animation computers there!) but I look at all the current demands on my time and have a coronary...

EtA: Thanks billytea, I appreciate it. It was hard to come up with something with so little info to go by, glad I hit it...

All the while I was being hit by boxes last night at UPS :)

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billytea, I am just catching up with Natter.

I see there were carnivorous roos and man-eating eagles.

So how recently did these suckers die off?

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I see there were carnivorous roos and man-eating eagles. So how recently did these suckers die off?

The carnivorous roos, about 30,000 years ago IIRC. I could be out by 20,000 either side. It was, however, after the arrival of the Aboriginals. Haast's eagle died out only 500 years ago. Maoris arrived about a thousand years ago, IIRC.

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