Does the two hour premiere count as episodes 1 and 2 or as just 1 but it's expanded?

1 and 2 -- "The Starting Line" and "Partners"

Doesn't look like the new pilot is online.

FOX have also started adding new clips to viral marketing sites - example here: [link] (spoilers, uhm, obviously). It has to be said the clips which have been placed online aren't attracting the kind of preshow buzz that things like Heroes got. It's nothing to do with the clips -- DRIVE just doesn't have that level of online buzz associated with it yet. But I think we all know that online buzz isn't always a good indicater of offline interest.

Yeah, those clips have been on other sites for about a week, as well.

I'm not quite sure why "it has to be said," to be honest. It's an apples and oranges comparison, IMO. Heroes got a lot of preshow buzz because it featured ordinary people with extraordinary powers, and people were intrigued by the potential clips.

Frankly, the promos for TV's hit Drive features clips of people driving on the interstate, thus far. I used to do that every day, twice a day. This show will most likely gain the kind of buzz you're referring to after the premiere. I still think they're on a good path -- there have been articles and blog mentions from people who feel they're seeing promos every time they turn on FOX. I believe the word "inundated" was used at one point.

I caught a Drive promo yesterday - don't ask me which one or what it was one during, I have no idea. The point is, it looked fun and made me want to watch the show.

don't ask me which one or what it was one during

What's funny is, it could have been one of three promos! A new one premiered during Prison Break, the one that first debuted last week aired during 24, and the old stand-by with Corinna's narration ran during The Riches.

I like the two new ones, myself. One brings in the funny, while the previous ones have been ALL DRAMA. Which, hey, the drama is good, but the drama plus the funny is even better.

Was the new one the one where NF's car stalled out just as it looked like they were going to go roaring off?

Have any of the promos featured explosions? Because, really, those draw a crowd.

That one debuted last week; the newest one opens by cutting between characters' dialog in such a way that we still get the show setup that has been done by Mr. Bright and Corinna in previous promos.

Articles have been limited, same with blog mentions. For trailers going out to 30 million odd people, I'd expect (or rather, hope) to see more mention of them online, but at the minute it's dribs and drabs, mainly from people who also mention Nathan. More print press and such will come, though.

I think they're on the right path in most ways, but it's difficult to gauge if the concept is catching the publics imagination. Gut feeling from what I've seen so far is that it isn't standing out to people. But I'd love to be wrong.