That one debuted last week; the newest one opens by cutting between characters' dialog in such a way that we still get the show setup that has been done by Mr. Bright and Corinna in previous promos.

Articles have been limited, same with blog mentions. For trailers going out to 30 million odd people, I'd expect (or rather, hope) to see more mention of them online, but at the minute it's dribs and drabs, mainly from people who also mention Nathan. More print press and such will come, though.

I think they're on the right path in most ways, but it's difficult to gauge if the concept is catching the publics imagination. Gut feeling from what I've seen so far is that it isn't standing out to people. But I'd love to be wrong.

I half expect Drive to have an opening statement ala The A-Team, with a serious-voiced man stating something like:

"Some are drawn by the money, some are in it for fun. One is trying to find someone he lost, but all are here to... Drive!"

t Cue A-Team theme

Since it isn't a cult show, I have no idea what you're arguing.

The net matters very little. Like, it's a smudge. It's getting advertised on NASCAR, for fuck's sake.

Back off on the handwringing, Chicken Little. You're coming at this solely from your experience with cult television from an internet standpoint. You're seeing things from the perspective of someone outside the states, who isn't soaking in the promotion.

It's either going to be a smash hit, or it won't. And its success will have nothing to do with livejournal.

I have no horse in this race, but that comes across as pretty harsh.

I'm with Stephanie. I was trying to figure out what to say.

Huh - I was thinking exactly what Allyson just posted. Online fandom is a tiny sliver of television viewers when a show is successful.

Well, most of what I was objecting to was the overall tone, I think. And this

Back off on the handwringing, Chicken Little.

Like I said, the whole post just seemed a little harsh. I'm not disputing that she's not right. I don't live in the (mainland) US either so I suppose I can't really judge for myself.

I'm irritated by the tone that there's something to worry about. This is the first time Tim's done a show where there's an assload of publicity, and the full support of the network and studio, because they love it.

What's harsh is the handwringing, itself, not calling it out as foolish.

Also, please don't confuse blunt for harsh. Bluntly, if you're not stateside, trying to gage the american public's interest in a television show by whether there's a net buzz is in fact an exercise in handwringing. If anything, my post to Kevin is a just a Doblerization, and needed to be said.