The filmmakers behind Disney's upcoming fantasy film Bridge to Terabithia disavowed any connection with the movie's ad campaign, which they told SCI FI Wire was deliberately misleading.
sumi, that's a huge relief. Though, what the hell was Disney thinking? Has anyone in charge of the ad campaign actually sat down and watched the movie the whole way through? Any kid who goes in to see it based on the ads is going to come out
wrecked,
or at least extremely bitter. It might get people into theaters the first weekend, but once word gets out, NSM.
It might get people into theaters the first weekend, but once word gets out, NSM.
Most movies are marketed these days to open big, cashout and quit. Very few go for platforming the marketing and trying to build it and give the movie legs.
In other words, they don't care about word of mouth. They want to hit the Harry Potter fans now while they're jonesing.
They want to hit the Harry Potter fans now while they're jonesing.
looks up from trying to shove DVD's into elbow vein....
Wha? Harry Potter? Where? Where? GIVE ME MY MOVIE!!!
Of course, bad publicity still works too. The ad I saw seemed geared toward the younger set -- 5 or 6 -- which I doubt is appropriate for the movie (if it is indeed faithful to the novel). Crying children and angry parents demanding their money back is the kind of hit I bet Disney would probably prefer to avoid. It tends to persist quite a while after the movie has disappeared.
Crying children
That's what I would have said about the completely misleading advertising for "Happy" Feet.
Make that 'bipolar' (no pun intended) feet, more like it.
GIVE ME MY MOVIE!!!
goes to sit in corner with Aimee, sneaks in Daniel Radcliffe
OK, good. Those Bridge to Terabithia trailors were worrying me.
They're remaking The Wolfman:
Director Mark Romanek has been hired to helm The Wolfman, a remake of the classic Universal Studios monster film, with Benicio Del Toro attached to star, according to The Hollywood Reporter. Scott Stuber and Mary Parent are producing, and Del Toro also is on board as a producer with Rick Yorn.
The movie will retain the period of the 1941 original, in which a man returns from the United States to his ancestral home in Victorian-era Great Britain, gets bitten by a werewolf and begins a hairy moonlight existence. Andrew Kevin Walker wrote the screenplay. A fall start is being planned.
Mark Romanek and Andrew Kevin Walker? This sounds promising.
Romanek will make it look good, that's for sure. Still, I'm dubious about it.
