Tracy ,'The Message'
A place to talk about movies--old and new, good and bad, high art and high cheese. It's the place to place your kittens on the award winners, gossip about upcoming fims and discuss DVD releases and extras. Spoiler policy: White font all plot-related discussion until a movie's been in wide release two weeks, and keep the major HSQ in white font until two weeks after the video/DVD release.
It might get people into theaters the first weekend, but once word gets out, NSM.
Most movies are marketed these days to open big, cashout and quit. Very few go for platforming the marketing and trying to build it and give the movie legs.
In other words, they don't care about word of mouth. They want to hit the Harry Potter fans now while they're jonesing.
They want to hit the Harry Potter fans now while they're jonesing.
looks up from trying to shove DVD's into elbow vein....
Wha? Harry Potter? Where? Where? GIVE ME MY MOVIE!!!
Of course, bad publicity still works too. The ad I saw seemed geared toward the younger set -- 5 or 6 -- which I doubt is appropriate for the movie (if it is indeed faithful to the novel). Crying children and angry parents demanding their money back is the kind of hit I bet Disney would probably prefer to avoid. It tends to persist quite a while after the movie has disappeared.
Crying children
That's what I would have said about the completely misleading advertising for "Happy" Feet.
Make that 'bipolar' (no pun intended) feet, more like it.
GIVE ME MY MOVIE!!!
goes to sit in corner with Aimee, sneaks in Daniel Radcliffe
OK, good. Those Bridge to Terabithia trailors were worrying me.
Director Mark Romanek has been hired to helm The Wolfman, a remake of the classic Universal Studios monster film, with Benicio Del Toro attached to star, according to The Hollywood Reporter. Scott Stuber and Mary Parent are producing, and Del Toro also is on board as a producer with Rick Yorn.
The movie will retain the period of the 1941 original, in which a man returns from the United States to his ancestral home in Victorian-era Great Britain, gets bitten by a werewolf and begins a hairy moonlight existence. Andrew Kevin Walker wrote the screenplay. A fall start is being planned.
Mark Romanek and Andrew Kevin Walker? This sounds promising.
Romanek will make it look good, that's for sure. Still, I'm dubious about it.
They've found a way to keep me from watching a werewolf movie where the crappy scripts of Underworld and Blood & Chocolate failed: cast Benecio Del Toro in the title role.