llama....
Buffy ,'Get It Done'
Buffista Movies 5: Development Hell
A place to talk about movies--old and new, good and bad, high art and high cheese. It's the place to place your kittens on the award winners, gossip about upcoming fims and discuss DVD releases and extras. Spoiler policy: White font all plot-related discussion until a movie's been in wide release two weeks, and keep the major HSQ in white font until two weeks after the video/DVD release.
The comments on the Long Tail blog make the point about the misuse of the data in the Blockbusters Are Doomed! post that I would make. The biggest problem is confusing B.O. receipts with the success of a movie. B.S. As Edward Jay Epstein notes, ticket sales provide less than 20% of the studios' revenues. [link] After the advertising, studios are losing money on ticket sales. [link] But that doesn't matter. They are making their money on the ancillary sales-- DVD and TV. So, yes, the proportion of cost to box office is up-- but what that means is not that blockbusters are going anywhere, merely that B.O. is simply not the bellwether it used to be. Keep in mind also that it's in the studio's interest to make more money off the ancillaries than off the B.O.-- they have to share that with the exhibitors and profit participants. But the DVD and TV business is not shared to that extent.
But they're still fuckheads, right?
duck
I was hoping that "Blockbusters Are Doomed" was a reference to the rental places....
They are making their money on the ancillary sales-- DVD and TV.
And franchise licensure -- happy meal critters, t-shirts, permissions fees, novelizations.
All of which items would tend to encourage the $200 million idiot actioner, rather than stifle it. Everybody's still in the hunt for the new Star Wars; they're just hunting for the tie-in portion of the profits rather than the initial receipts.
I mean, they need the ticket receipts because I don't buy collectible glasses for movies I haven't seen, but, I could be just one warm butt in the theatre, versus a set of 8 different glasses, to say nothing of the commemorative tea set.
As has been noted here before, a film's theatrical run is increasingly seen as a marketing campaign for the DVD.
I'm particularly excited about Holiday, which has never been released on DVD before.
How is this possible? One of JZ's all-time favs.
goose
Mine too! Mmm, Johnny Case.