They are making their money on the ancillary sales-- DVD and TV.
And franchise licensure -- happy meal critters, t-shirts, permissions fees, novelizations.
All of which items would tend to encourage the $200 million idiot actioner, rather than stifle it. Everybody's still in the hunt for the new
Star Wars;
they're just hunting for the tie-in portion of the profits rather than the initial receipts.
I mean, they need the ticket receipts because I don't buy collectible glasses for movies I haven't seen, but, I could be just one warm butt in the theatre, versus a set of 8 different glasses, to say nothing of the commemorative tea set.
As has been noted here before, a film's theatrical run is increasingly seen as a marketing campaign for the DVD.
I'm particularly excited about Holiday, which has never been released on DVD before.
How is this possible? One of JZ's all-time favs.
Mine too! Mmm, Johnny Case.
I've never seen Holiday, either. But now I can change that!
The Awful Truth is one of my all time favorite movies. So very screwball-- and sweet.
I just saw that one on TCM a few months ago and thought what a Hec moment that was.
The movie was very funny, too, although more "stylized" than stuff I usually like, but for CG I'll pick the urban grit out of my fingernails, although he's not the reason I like "Girl Friday."
Totally wanna be her.
I laughed like a loon on goofballs all through The Awful Truth.
