This is one of the best essays on politics and media that I've read in a long time: [link]
THE TRIANGLE: Matthews, Moore, Murtha, and the Media: What's the common thread running through the past half-decade of Bush's presidency? What's the nexus between the Swift-boating of Kerry, the Swift-boating of Murtha, and the guilt-by-association between Democrats and terrorists? Why has a seemingly endless string of administration scandals faded into oblivion? Why do Democrats keep losing elections? It's this: the traditional media, the trusted media, the "neutral" media, have become the chief delivery mechanism of potent anti-Democratic and pro-Bush storylines. And the Democratic establishment appears to be either ignorant of this political quandary or unwilling to fight it.
There's a critical distinction to be made here: individual reporters may lean left, isolated news stories may be slanted against the administration. What I'm describing is the wholesale peddling by the "neutral" press of deep-seated narratives, memes, and soundbites: simple, targeted talking points that paint a picture of reality for the American public that favors the right and tarnishes the left.
You’ve heard the narratives: Bush is likable, Bush is a regular guy, Bush is firm, Bush is a religious man, Bush relishes a fight, Democrats are muddled, Democrats have no message, national security is Bush’s strength, terror attacks and terror threats help Bush (even though he presided over the worst attack ever on American soil), Democrats are weak on security, Democrats need to learn how to talk about values, Republicans favor a “strict interpretation” of the Constitution, and on and on.
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These narratives are woven so deeply into the fabric of news coverage that they have become second nature and have permeated the public psyche and are regurgitated in polls. (The polls are then used to strengthen the narratives.) They are delivered as affirmative statements, interrogatives, hypotheticals; they are discussed as fact and accepted as conventional wisdom; they are twisted, turned, shaped, reshaped, and fed to the American public in millions of little soundbites, captions, articles, editorials, news stories, and opinion pieces. They are inserted into the national dialogue as contagious memes that imprint the idea of Bush=strong/Dems=weak. And they are false.