"Pepsi and AMP: We Apologize If Our App Was In Bad Taste
before you scoreThere’s been a huge reaction to our post earlier today about AMP’s new iPhone app – “before you score” – that aims to help guys land women.
The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we’ve all become to adulation of AMP for humorously portraying modern chivalry (ok, that’s not exactly how supporters have put it).
In any event, AMP and parent company PepsiCo have responded, using Twitter (Twitter) to explain the campaign and apologize to those that might be offended:
Interestingly, they attached the #pepsifail hashtag that has emerged around the story to their tweet. That means the users most passionate about the issue are more likely to see their comment, but associating “fail” with your brand from an official account also seems fairly brazen. In any event, at least they’re clearly on top of the story and monitoring feedback.
There are really only two ways this story could go from here: it could just quietly die down, or #pepsifail could become so loud that Pepsi and AMP have to do something more dramatic, like pull the app. Ultimately, that will depend on how loud those offended become about “before you score” and how much support they’re able to rally."
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ETA quotes and a quick annoyed glare at the conditional in the apology line.
My yard is underwater again. It's actually in somewhat worse shape, because of everything that washed away two weeks ago. There is a chipmunk hiding in the heat pump outside unit. It is surrounded by rising water, which is a worry by itself, but Mr Peabody is rapidly spending his hero points by frantically barking and circling the unit, making him noisy, sodden and red-clay-colored.
I still have to put the molding back on my damaged door.
It's raining in my bathroom. I cleared enough stuff out of the attic to see that it's not properly sealed around the vent stack. I'm about to go the the attic and spray expanding foam wildly in the hopes I can at least reduce the leak, since roofers are in short supply since the Great Deluge. (Did I mention I had to clear stuff out of the attic? My attic is four feet high at its tallest. Also, apparently my obsessive hoarding of cardboard boxes was worse than I thought.)
It's going to cost $600 plus, which will be paid with negative money, to replace the speedometer in my truck, which currently says I am either driving 0 or 70 MPH. It turns out to be unexpectly complex because, apparently to prevent odometer tampering, they have to order the part while they have the car in their possession and keep the car until it's installed. They'll give me a rental, but I hate rentals.
What would be a near perfect job for my background (Web copy and planning for an energy company) appeared in my mailbox, unlooked for, but I don't know if I can bear to get up every day and go to an office again. The freelancing is at a pretty grim point right now, though. I guess I should at least apply.
I spilled coffee on my beloved microsoft ergonomic mouse, and now it won't talk to the computer. My backup mouse sucks.
Also, I think I'm rusting.
I'm sure the boobs are nice, Shir, but right now, we're just taking your word for it.
Just sayin'....
I'm sorry for whining, but I feel like I'm being nibbled to death by large, expensive, wet ducks.
No, ginger, you are being swallowed whole by those Ducks. I'm so sorry
You whine away, Ginger. I'd be ready to spit (rusty) nails by now.
