So--my question is, I suppose, is the entire world, including publishing, so gutless as to refuse to even take a flyer at a new idea or a new concept or a new perspective? Like tv series, does everything have to be a remake or a clone? And why IS that? Who actually thinks that's a good idea?
I'm going to cheat and borrow a bit from a rant I had on this same subject in LJ--
Basically, I kept flashing on Bull Durham
"You're gonna have to learn your clichés. You're gonna have to study them, you're gonna have to know them. They're your friends."
There were so many places in the book I was talking about where the author hinted at turning the story on its ear and even teased us with it, then at the last minute, would inevitably pull back and rely on the cliché. The book itself is well-written, many of the characters have got intriguing aspects to them, but overall, they were pretty much drawn from Central Casting, wound up, and sent on their merry way.
So, it's a good book that so easily could have been a great book if not for the clichés. Like you, Bev, I wonder what it is about them that makes them such a constant for readers. I mean, I can see why the majority of editors would choose them-- they're safe. It's the grounding force in the category romance subgenre, after all. They have the formula for X book, they know they're going to sell, ergo, they have absolutely no reason whatsoever to deviate from that norm. Doesn't make it any less frustrating for me as a writer, but in the end, what drives this business is sales and a constant readership and so reading through this book, what I'm taking from it is that it has a few things here and there that are different... but not so much that it's going to drive the reader away. It's safe. It's familiar. It's like Pleasantville before color came into their lives.
I think, too, that publishers are willing to take a stab at something that's maybe just a tiny bit different (emo!sparkly!vampires!) but that still has the feel of the familiar. And if something succeeds, well then, they will beat that horse well into the afterlife.