unless you are on the client-side PR squad. you can even start thinking about it two days before the event then.

You see, the joy for me is that I'm at the far end of this. If PR cooks it up then it eventually comes to me and as an outside vendor there is always a way to do it, it's just a matter of how much I charge for the idiot tax.

heh. Since you are you vw I know you know how to do research, and how to analyze secondary sources. But this amused me because I give my students an annotated bibliography assignment before the research paper, and I do it for one reason: the average grade on the research paper rose from a C+ to a B/B- once I started requiring it.

Well, that's a good reason then. And maybe that's part of the reason why they do it.

Actually, it's not all bad. It means I'm going to get some books looked at and back to the library/people I borrowed them from. I'll gloss and make it useful. I'm just cranky apparently. And after a nap, I'm feeling a bit silly that I even complained about it.

Holy get a lot done, Daniel!

Sean! I'm posting this here instead of Natter b/c I think you will want to see it!

Really great podcast on Laika & the anniversary of Sputnik.

Awesome! I'll load it up and listen to it tonight, while I'm babysitting my little corner of Halloween Horror Nights tonight.

it's just a matter of how much I charge for the idiot tax

aha - out here it's called the annoyance percentage. Or something else that starts with 'A'... You are lucky to be at the far end - that's the place to be.

There are too many clients out there who have watched too many Donald Trump "you have 24 hours to bring this concept through to a successful launch, and you must use these trolls as part of the project" episodes. Leaving them happy only gets you more trolls, IJS.

There, I blew a perfect moment to make a joke about hot air and advertising with my soapboxing.

Oh yes. On the whole I'm pretty happy being a vendor for these companies. Their lack of preparation usually leads to more money in my pocket.

In the distant past I had to deal with NY ad agency art directors.

NY ad agency art directors.

not the trolls I was thinking of, but yes. them too.

I work in an industry where the job titles "Creative Executive" and "Creative VP" exist. I think that pretty much covers my particular flavor of hell.

They wanted to feel the wind of the cars rushing by accompanying the sound and video that I'm going to be doing for them.

As a bicycle commuter, I can testify that Porsches do not create much wind when rushing by. You hear the lovely sound of the engine approaching, but the car slices through the air so elegantly that it just flops back in place after the car passes. No wasteful turbulance streaming out to the sides. No bicycles blown into the ditch.

A truck trails a whoosh of air. A minivan trails a whoosh of air. A Porsche, just a whisper of regret that you don't own one.

Not that this has anything to do with effective marketing to people who can actually afford a Porsche. I'm sure that power does equal whoosh in most people's minds. But not for me.

Oh yeah, this gig is all about perception. Trust me. One of the things I'm being asked to pull off is the rumble of the engine using subs. Well, the flat 6 that your average Porsche has more of a roar than a rumble, so there's not too much down low to shake the subs. My trick is to add in the carefully sculpted sound of an earthquake or avalanche to make the subs shake and rattle when needed.