Draper as the face of the agency started in the gap time -- there's a reason Ad Age was profiling him, and not the agency or anyone else.

Yeah, but I think for the first time, he's really owning it and I think that's what the end cap interviews were meant to showcase.

Side note on Made Men: I think it's purposeful that they opened the season with Betty being a shitty mom, and person. Because the arc of her character has to go somewhere and it's going to go away from this point. Weiner is not interested in two-dimensional villains, and he's shown sympathy towards Betty before. She's going to have to realize how unfulfilled she is as a mother and wife. We've had hints of what she can be.

Betty Friedan is waiting for her. The Feminine Mystique was already published in 1963. This is the season where she has to change, instead of just changing her marriage.

Friedan was inspired to write The Feminine Mystique after attending a class reunion of her 1942 Smith College graduating class. At the reunion, she sensed that her fellow alumnae felt a general unease with their lives. She followed up the reunion with a questionnaire sent to the other women in her class. The results of the questionnaire confirmed Friedan's impressions. In interpreting the findings, Friedan hypothesized that women are victims of a false belief system that requires them to find identity and meaning in their lives through their husbands and children. She believed that such a system causes women to completely lose their identity in that of their family.

Friedan specifically locates this system among post-World War II white middle-class suburban communities. She suggests that men returning from war turned to their wives for mothering. At the same time, America's post-war economic boom had led to the development of new technologies that were supposed to make household work less difficult, but that often had the result of making women's work less meaningful and valuable.

So, I was listening to David Bianculi talk about the good summer shows on Fresh Air the other day, and I'm all offended that he didn't even mention White Collar! And he only named Leverage in passing. And he named a LOT of shows. Boooo.

Jesse, call in and yell at him for leaving out two of the best shows!

Too bad it aired last week, and it's not a call-in show!

What did he name?

Like everything. He kind of went network by network, naming a few things, highlighting one or two, and then really talked about Mad Men.

Ah -- here you go.

On HBO, just as Treme ended, True Blood came back on Sundays — gorier, sexier and funnier than ever. Showtime ended its seasons of Nurse Jackie and Secret Diary of a Call Girl, but hasn't taken the rest of the summer off; its comedians-talking-comedy chat show The Green Room with Paul Provenza was a delightful surprise — and in August, Weeds returns, paired with a new show starring Laura Linney, The Big C. (It's a dark comedy focusing on the aftermath of a terminal cancer diagnosis.)

On Tuesdays, FX followed its new cop show, Justified, with the newest season of Rescue Me, which is terrific — and with an ambitious new comedy from Louis C.K., called Louie, which I really like.

Syfy has a bunch of fun shows that either returned or premiered this month: Warehouse 13 on Tuesdays, Eureka and Haven on Fridays. And BBC America has been active, too. For genre fans, it has the newest episodes of Doctor Who on Saturdays, followed by a new season of Being Human, which is an alternately goofy and dark series about a werewolf, a vampire and a ghost all trying to just get along.

BBC America also has what may be the sleeper hit of the summer in The Choir, which airs Wednesdays. It's a documentary series about a young man in England building choirs from scratch and preparing them for international competition — and I absolutely adore it.

That's a long list, but hardly a complete one. I haven't mentioned USA Network's Burn Notice, which is back on Thursdays, or its new Covert Affairs, which just started on Tuesdays. Or TNT's Leverage, which airs Sundays, or Futurama, which Comedy Central just resurrected on Thursdays.

And intentionally, I've saved the best for last, because a show is returning that could save the summer all by itself. On Sunday, July 25, AMC's Mad Men returns for its fourth season.

Good timing on recommending Doctor Who. Season just ended. Hmm.

It aired last week, if that helps?

To get one episode of that, and to miss out so many entire series, it's kinda weird. I mean, they included Haven, fer crissakes. That's not a fun show.