In series-premiere news, ABC’s critically applauded Pushing Daisies opened on a winning note, with 12.83 million viewers and a 4.3 rating/13 share among adults 18-49. Comparably, that came in on par with year-ago occupant Dancing With the Stars among adults 18-49 (Viewers: 17.49 million; A18-49: 4.5/13 on Oct. 4, 2006). And it beat NBC’s second-place Deal or No Deal (Viewers: 11.07 million; A18-49: 2.8/ 8) by 1.76 million viewers and a hefty 54 percent among adults 18-49.
Despite facing week two of ABC’s Private Practice and NBC’s Bionic Woman, CBS’ established Criminal Minds was the most-watched show at 9 p.m., with 14.42 million viewers. But it ranked third among adults 18-49, with a 3.7/ 9 in the demo. Week two of ABC’s Private Practice was first in the demo (4.5/11) and second in total viewers, with 12.29 million. Compared to its debut one week earlier (Viewers: 14.41 million; A18-49: 5.2/13 on Sept. 26), that was a loss of a typical 2.12 million viewers and 13 percent among adults 18-49. This is very good news for Private Practice.
Week two of NBC’s competing Bionic Woman finished second among adults 18-49 (4.0/10) and third in total viewers (10.94), but the losses were more dramatic. Compared to its debut one week earlier (Viewers: 13.91 million; A18-49: 5.7/14 on Sept. 26), Bionic Woman was down by 2.97 million viewers and 30 percent in the demo. This is still, however, a vast improvement over year-ago occupant The Biggest Loser (Viewers: 7.15 million; A18-49: 3.0/ 7, on Oct. 4, 2006). So, yes, it is still promising.