"Ignite Your Potential" is the mantra Scientology uses to get Tom Cruise and other Hollywood celebs jumping up and down. Now that message will be used to fuel the engines of a new NASCAR race team.
The venture is called "The Dianetics Racing Team," named after the best-selling self-help book written by the movement's founder, science fiction writer L. Ron Hubbard.
Kenton Gray, a California race-car driver who has said Dianetics helped his life and driving performance, will head up the Dianetics team.
"It's markedly improved my focus and my consistency," said Gray in a statement. "Through Dianetics I've handled stress and increased my performance and ability to compete -- both on the track and in life."