I probably would be a little uncomfortable as well, Strega, but I don't think I would say so as a (formerly?) reputable journalist on a national broadcast. My comfort level just isn't that important in the big picture.
This is the thing for me, too. I know it can be uncomfortable (for reasonable people). I know there are times it has made me uncomfortable, but when I've felt the discomfort, I've also felt the conviction that my discomfort is out of place—not the mother feeding her baby.
I guess I wish someone of BW's stature would think about why it makes her uncomfortable, and then decide not natter about it on TV, because to me, that feeds the beast. My guess is that it is uncomfortable because the breast has been so sexualized in our culture, to the point where it's seemingly more comfortable to look at them in an unnatural state (pumped full of silicone) than to look at them serving a natural purpose. This is not to say I think sexual appreciation of breasts is wrong/bad/odd/unnatural. I think that feeling that odd feeling when they're being used for non-sexual purposes is wrong/bad/odd/unnatural.
I think it's a little weird (although I acknowledge that it's largely true, and even sometimes true for me) that it feels more comfortable to see a baby be fed from a bottle full of formula, than from the mother's breast.
I feel the need to add here, I did not nurse any of my children that long. I had difficulties every time, and the allure of the bottle and sharing the middle of the night feeding was stronger than my seldom-strong will. In other words, I'm not a La Leche League devotee, or a person otherwise committed to breast-only feeding of infants. I just feel badly that we've ended up socialized such that something so normal makes us uncomfortable.