But, Strega, you won't watch the commercials! You CRIMINAL! You're STEALING TELEVISION.

The final eps of Studio 60 are being burnt off soon as well, so it's a bitter sweet end to the season this year -- stuff I like returning, to end.

Yeah, I quit that show a couple of episodes before hiatus (I seemed to like it more than most people, but I could only hold out so long), and I was considering watching the burned-off episodes when I realized they were sticking that at 10 o'clock on Thursday, and I already watch four shows on Thursday. Maybe I'll grab them in the summer if people tell me they're worth it. I wasn't enjoying the direction the show was going, and, from what I read, Sorkin was going to continue in that direction.

I heartily approve of the choice of any song from End of the Century, and continue my approval towards the use of "The Hungry Wolf" in the first few episodes. For what that's worth, which isn't much, I guess.

I, too, gave up on Studio 60 just before the hiatus. But I gave pretty much totally up, so not much interest in the burnoffs anyway, unless I happen to be bored with nothing on.

On the other hand, I'm soooooo tickled to at least see Kristen's ep!! I didn't tape the earlier eps because I was traveling, but this might actually be the impetus for me to get a TiFaux of some sort.

Huh, I just saw something on Cox cable saying they plan to disable fast fowarding of adverts of video with on demand content. That's one way to ensure people watch the ads, I suppose.

Or that they don't use the On Demand. I, for one, am crotchety that way.

You have to switch to positive thinking mode:

Drive will go out with massive fireworks.

I think it's going to hit a point where advertisers quit paying for ad time, at which point cable companies will just directly charge us for everything. I'm expecting us to move towards a pay per view model for everything at the rate things are gooing.

well, at least then we only pay for what we watch.

Yeah, but up until now the advertisers had been shouldering some of that cost. It may be startling to find out how much it costs when we're the sole payer.

I think it's going to hit a point where advertisers quit paying for ad time, at which point cable companies will just directly charge us for everything. I'm expecting us to move towards a pay per view model for everything at the rate things are gooing.

I seriously doubt that we are approaching the end of tv advertising. But I do think it's going to change, more corporate sponsorship, more product placement. I've also heard arguments that DVRs will enable advertisers to target the audience more closely, airing one set of commercials in one zip code and a different set in another.