The fuckheads at Paramount apparently need to read the article tommyrot just linked to.
We're ALL DOOMED! DOOOOOOOOOOOOOOMED!!!!
You're just saying that because we're all doomed.
The fuckheads at Paramount apparently need to read the article tommyrot just linked to.
Yes.
And then they should give me money.
DOOOOOOOOOOOOOOOOOOOOOOOOOOOMED
The comments on the Long Tail blog make the point about the misuse of the data in the Blockbusters Are Doomed! post that I would make. The biggest problem is confusing B.O. receipts with the success of a movie. B.S. As Edward Jay Epstein notes, ticket sales provide less than 20% of the studios' revenues. [link] After the advertising, studios are losing money on ticket sales. [link] But that doesn't matter. They are making their money on the ancillary sales-- DVD and TV. So, yes, the proportion of cost to box office is up-- but what that means is not that blockbusters are going anywhere, merely that B.O. is simply not the bellwether it used to be. Keep in mind also that it's in the studio's interest to make more money off the ancillaries than off the B.O.-- they have to share that with the exhibitors and profit participants. But the DVD and TV business is not shared to that extent.
But they're still fuckheads, right?