Hollywood frets over the weak opening of Mission: Impossible III.
...Hollywood is left pondering who can still legitimately be called a movie star. Last year, the late Radar magazine conducted a (never-published) survey of agents, producers, and executives. One question was, "Who is the industry's most desirable actor?" Even then, Cruise was not the favorite. "I don't think it's the couch-jumper any more," the head of one studio division said at the time. Brad Pitt won almost by default even though he is hardly a sure thing (Troy, Fight Club, Meet Joe Black), while second place went to Will Smith.
Many of those polled struggled to come up with names. "Is Pixar a man or a woman?" asked a producer after groping for answers. "A Pixar image is the single most compelling image."
"There is nobody who's a star," said one marketing executive. "There are a lot of good-looking people—but they're not movie stars." And that may go a long way toward explaining what Anderson Cooper is doing on the cover of this month's Vanity Fair.