Here's my next putting-off-the-shower question: does some spammer actually think that I will be fooled by the familiarity of the "Hiya!" subject line into opening an email from "Federals G. Junketed"?
A few weeks ago I opened my spam filter by mistake and noticed that it had screened out an e-mail from one of my friends. Since then, I've opened it every day and scanned it, to be sure that I'm not missing any important e-mails. In my easily distractible way, I've become interested in spam as a phenomenon of nature. I've been struck with the fact that spam exists in an evolutionary context, with strong selection pressures, and it's constantly changing in response to changes in those pressures. It's very interesting how these organisms (e-ganisms?) adapt to escape their predators (spam filters) and to catch their prey (very stupid humans) successfully. Product descriptions alter the spelling in subtle ways that fool the machine but allow the human brain (even the stupid human brain) to recognize them. It's like the best forms of camouflage and mimicry found in nature.
And the names of the senders are always changing. At one point spammers could use an ordinary traditional name, but now it is obvious to everyone an e-mail from John Smith must be fake, fake, fake. The new names that I've seen are models of ethnic integration—they evoke sentimental images of the American melting pot: Xochiquetzal Jones; Mohamed Svenson; Kirsten Diego Ng. But as Emily points out, they also go beyond the old ethnic melting pot to a new kind of semantic melting pot where humans and animals and inanimate objects combine in new and wonderful ways: Patientest G. Organelle; Mouse L. Neurotically; Roach Anorthosite; Epoxyed M. Postman. It's hybrid vigor! It's natural selection and survival of the fittest, but done in a time frame of days rather than millennia.
Something I find both charming and depressing is the number of former English majors who appear to make their living in Spam. I have received offers for tourist information from Leopold Bloom, for new home financing from Howard Roark, and for legal advice from Sydney Carton. One lucky morning I received soulful e-mails from both Natasha Rostov and Helene Kuragin. Natasha was going to supply me with the ROMANCE that I always wanted. This seemed proper, given that Natasha had once captured my heart, along with the hearts of every other adolescent boy forced to read War and Peace at one point or another. On the not-so-proper side, Helene Kuragin offered to introduce me to sexy, fun-loving girls of easy virtue right in my own hometown. It's not clear how much good it does the average American guy to know about fun-loving, slightly mercenary girls in his hometown, given that he by now almost certainly lives hundreds of miles from his hometown, but if anyone would be good at finding these girls it would be Helene Kuragin.
All in all, if I have to be spammed, I prefer to be the target of these literate spammers with a sense of humor. Even so, there is a faintly tragic quality to educated people making a living like this. It’s the same feeling of slow decline and corruption that you get in novels of the Deep South or in stories of Englishmen languishing too long in some colonial backwater.