There is a girl in my office who won about 15 itunes in that Pepsi contest. Unbelievable. Alas, since I'm also not a Pepsi fan, I couldn't get on the itunes gravy train. It seems my taste in carbonated beverages is hindering my ability to get the good free stuff.
Also, I had a conversation with a co-worker from Texas and she swears that you can use Coke to refer to any type of soda. For example, a Texan might offer a soft drink by saying "Want a Coke? I've got Sprite, Pepsi and Orange Crush." Can it be true?