Anyone want to suggest a company name for me?
Here's what it is: it's a shoe company, founded by a young black hip entrepreneur (Todd KC) in the nineties. The shoes were originally targeted at a very small market, but it was really obvious really fast that this was going to be huge, crossing cultural lines and going head to head with Nike and the other major players in the market. What kicked the through the roof - and turned Todd into a multimillionare at the age of 25 - was the way the world of hip-hip embraced the product.
I need a name for the shoe company. Very hip, resonant of the early nineties. This is the fictionalisation of Fubu, which of course is an acronym for "For Us, By Us".
Anyone?
blinking at Aimee
Didn't see what you deleted. Tease.
Names for this damned company that I'm playing with right now: Lockstep. Step It Up.
Damn. Feh.
What about something really simple with a lot of connotations, like Flag? I could see the marketing for it: "Fly Your Flags." "Flags Fly."
Zapatos. It's Spainsh for shoes, but maybe not a good idea.
It may just be me, but while I like Flag itself, when you get into "fly your flag", the first thing I think of is a rainbow gay pride flag, which seems quite wrong for this project.
That could be true, Perkins. Hmmm.
It may just be me, but while I like Flag itself, when you get into "fly your flag", the first thing I think of is a rainbow gay pride flag, which seems quite wrong for this project.
Gods, yes. One of the main reasons I loathe the hiphop culture is its rampant homophobia.
What about just "Fly"? If it needs to be an acronym, it could be feet love you; or foot love, yo; or something else that I can't think of.
I like Fly. Fly has definite possibilities.
edit: aaaaaaaaaand, no! Nic googled and they already exist: Fly Shoes, in London.
