It may just be me, but while I like Flag itself, when you get into "fly your flag", the first thing I think of is a rainbow gay pride flag, which seems quite wrong for this project.
Gods, yes. One of the main reasons I loathe the hiphop culture is its rampant homophobia.
What about just "Fly"? If it needs to be an acronym, it could be feet love you; or foot love, yo; or something else that I can't think of.
I like Fly. Fly has definite possibilities.
edit: aaaaaaaaaand, no! Nic googled and they already exist: Fly Shoes, in London.
I have a winner.
Fly By Night. Known on the street or in the clubs as FlyBys.
Zapatos is already a shoe company.
FlyBys is great! Maybe the logo could be like Hermes winged sandals, except winged sneakers.
WIT - World In Time?
Probably not that, but something with World might be good...
Nevermind, too slow on the uptake...
Deb, the character's name is Todd KC. What does the KC stand for?