Maybe they should consider articulating what those issues and points are.

1) 11th Hour is being asked to pay just under $9000 fees for this site: [link]

2) It's all original artwork. There are no SERENITY logos, graphics, images from the film, character likenesses, script lines etc.

3) Universal used the artwork in question on their Serenity prepublicity material for SERENITY. Also, without permission from the designer. It's also visible on the SERENITY DVD. Without permission.

4) Universal encouraged fan material. They had a challenge on the US site where designing and distributing fan art lead to 'points' on the site. Additionally, Universal, myself and Spec Ops moderated the "Exchange Stuff" forum on the US official website, which was used solely for designing and selling SERENITY merchandise.

5) FanPimp, who handled Serenity's online campaign, boast in their SERENITY case study how they encouraged fans to design and distribute fan artwork.

6) Spec Ops got fans to email in photographs of themselves wear fan designed clothing for prizes.

7) It is not legal practice to send time limited legal threats via email. It needs proof of receipt if it were to be enforced in court.

My company hosts the Browncoat Invoice site thing which 'theonetruebix' did. It's going to reach a quarter of a million hits pretty soon, with virtually all coming from outside what is left of the fan base. It provides a very simple 'WTF' hook for a wider issue.

I'm all for IP enforcement usually, but going after the one fan who hasn't actually done anything, combined with the fact they murked up the water by trying a different marketing strategy makes this a tougher one than usual.

I would have been way funnier.

And 93% more entertaining, too. I did bore myself writing that post, which is never a good sign.

Did anyone save any proof that Universal asked the fans to market Serenity?

I remember them asking, mind you, but did anyone save screen shots, documents, etc.?

[link]

Also, the Exchange Stuff forum: [link]

Universal are big giant toads.

ION it looks like (as long as I have no problems with my Saturday flight) we will be attending the midnight movie in Chicago.

From reading that, I have learned that there are issues to be raised and points to be made. Maybe they should consider articulating what those issues and points are.

Strega, I'm afraid your comment leaves me unsure as to whether or not you have read only the snippet I C&Ped to respond to P-C, or if you are saying this after reading the whole page from whence I cut it.

ETA: Have fun, Laga!

Oh, I read it. They allude to issues and points, but don't actually identify them.

It provides a very simple 'WTF' hook for a wider issue.

Strega, did you notice it has links all over the shop?

I have to admit, I haven't objectively read it from the point of view of somebody outside of the fandom.

I can't read anything in a justified layout. Is that just me? It freaks my eyes out.