Devin at CHUD strikes again. The most interesting part of the column, for me, is the last third, where he talks about the grassroots marketing campaign.

If I weren't so focused on other things, I might want to write something myself on the gradual blurring of the line between "creators" and "fans" that we've seen in recent years. I think it's a fascinating subject.

I am afraid that boxofficemojo just gave me evil popups, so maybe beware.

Finally caught up with this thread again. I saw it today for the fourth time (counting two preview showings) and ITA that it rewards multiple viewings. Maybe I'll go see it again Monday or Tuesday.

That pan up to River's face peeking down got one of the biggest laughs in the screening I was in.

Actually, not a pan. The camera is stationary and does not zoom at all (what's the technical term for this?) during this shot. I know this because I sorta remembered it as a pan, so I was watching for that when I saw it today.

I am afraid that boxofficemojo just gave me evil popups, so maybe beware.

I've been getting pop-ups lately. I would be disappointed if it was from BOM.

Thankfully, I have no popups.

The Rock is a personality, and works it. Viggo's an actor, and doesn't work it.

I've been getting pop-ups lately. I would be disappointed if it was from BOM.

They were just the most recent site I've been to that I'm not at all the freaking time, so I don't know.

Do I need to mention how I love the Rock? Luv.

Actually, not a pan. The camera is stationary and does not zoom at all (what's the technical term for this?)

Static. And it's a brilliant shot, because it feels like a tilt (a pan is side to side), because Simon and Kaylee are dropping down out of frame as River appears above, so Joss is moving your eye on the screen.

It's like relativity!

I had Simon and River dropping out of frame there before I edited that post. That's just too Hodgeberrytastic.