Nice! I helped plan that and did the website for it. A browncoat by the name of shellgazer desereves most of the credit though for leading and executing the project. To my knowledge the first show saving effort to attach a charity aspect to it. We thought it was a win-win. Even if we couldn't save the show we could keep awareness for Firefly out there and help out some people. It's nice we were not forgotten.
AnthonyDe, when the Wired people asked me for a timeline I gave them shellgazer's name and email address in case they wanted to get in touch with her, but they seemed to want to make the campaign populist or anonymous, I'm not sure which. Fine by me, as then there can't be any worries about people not getting appropriate credit for their hard work - everyone gets to be ignored equally! Yay!
I just saw a Serenity ad (funnily on FOX) during The Simpsons' season premier. The first I've seen on TV!
I saw it too. I like that they put it in front of those kind of numbers and an audience that you know must be incredibly diverse. I also rewound the episode on the DVR so I could watch it again.
Serenity
ad on NBC during
Medium.
Yay!
There's a one-page write-up on Serenity in the new Entertainment Weekly (the one with Nip/Tuck on the cover). Actually, it's about the marketing use of advance screenings, and how they've enhanced the film's chances.
Firefly loyalists (or "Browncoats," named after the show's ill-fated freedom-fighting rebels) influenced Serenity's course again when they hijacked the first test screening in December 2004. The "rock concert vibe" of the experience, says [Adam] Fogelson [Universal's president of marketing], tainted the research, but inspired an idea: mobilizing Firefly groupies to flog the film...
[M]any in Hollywood believe Universal has put Serenity in position to be a hit. "I think they have a shot," says Bob Berney, Picturehouse president and former head of Newmarket Films... While he believes word of mouth works best for "populist" films, Berney thinks such a strategy can benefit genre pictures like Serenity, too. In either case, he says, "the movie itself better really deliver." Whedon's good friend Tim Minear, an exec producer of Firefly, couldn't agree more. "I just hope he didn't f--- it up," he deadpans. "I want to direct the next movie."
It also has three stills from the pic, including the one of River on the ceiling, and a shot of Joss directing.
It also has three stills from the pic, including the one of River on the ceiling, and a shot of Joss directing.
He Really looked like he was dancing to me. A nice pirouette or something.
I just saw a Serenity ad on Monday Night Football. I squeed just a little.
They really need to advertise on Discovery Channel. Other than that, I'm stoked they're spending the cash on what sounds like pretty high value advertising slots. I can't wait to hear what the weekend boxoffice numbers turn out to be.
MNF should be the highest rating of the evening. I'm pretty damn happy about it.
"groupies" sounds like we hang around waiting to screw Joss.
Which, ew. He's happily married, I'm happily married, works out well that way.
I just want to screw Joss' wife... you know, Jewel Staite...
There's a brief article in the new Premiere, but there's nothing special to write home about. It's the usual about the journey from Firefly to Serenity. So far out of the latest round of magazine articles, I still like the CFQ article the best.
