Serenity ad on NBC during Medium.
Yay!
Up until the punching, it was a real nice party.
Kaylee ,'Shindig'
Firefly 4: Also, we can kill you with our brains
Discussion of the Mutant Enemy series, Firefly, the ensuing movie Serenity, and other projects in that universe. Like the other show threads, anything broadcast in the US is fine; spoilers are verboten and will be deleted if found.
dcp - Sep 12, 2005 5:44:52 pm PDT #4788 of 10001
The more I learn, the more I realize how little I know.
Kathy A - Sep 12, 2005 5:50:48 pm PDT #4789 of 10001
We're very stretchy. - Connie Neil
There's a one-page write-up on Serenity in the new Entertainment Weekly (the one with Nip/Tuck on the cover). Actually, it's about the marketing use of advance screenings, and how they've enhanced the film's chances.
Firefly loyalists (or "Browncoats," named after the show's ill-fated freedom-fighting rebels) influenced Serenity's course again when they hijacked the first test screening in December 2004. The "rock concert vibe" of the experience, says [Adam] Fogelson [Universal's president of marketing], tainted the research, but inspired an idea: mobilizing Firefly groupies to flog the film...
[M]any in Hollywood believe Universal has put Serenity in position to be a hit. "I think they have a shot," says Bob Berney, Picturehouse president and former head of Newmarket Films... While he believes word of mouth works best for "populist" films, Berney thinks such a strategy can benefit genre pictures like Serenity, too. In either case, he says, "the movie itself better really deliver." Whedon's good friend Tim Minear, an exec producer of Firefly, couldn't agree more. "I just hope he didn't f--- it up," he deadpans. "I want to direct the next movie."
It also has three stills from the pic, including the one of River on the ceiling, and a shot of Joss directing.
Kiba Rika - Sep 12, 2005 5:55:58 pm PDT #4790 of 10001
I may have to seize the cat.
It also has three stills from the pic, including the one of River on the ceiling, and a shot of Joss directing.
He Really looked like he was dancing to me. A nice pirouette or something.
Tamara - Sep 12, 2005 6:24:58 pm PDT #4791 of 10001
You know, we could experiment and cancel football.
I just saw a Serenity ad on Monday Night Football. I squeed just a little.
Eddie - Sep 12, 2005 6:47:34 pm PDT #4792 of 10001
Your tag here.
They really need to advertise on Discovery Channel. Other than that, I'm stoked they're spending the cash on what sounds like pretty high value advertising slots. I can't wait to hear what the weekend boxoffice numbers turn out to be.
Tamara - Sep 12, 2005 6:49:17 pm PDT #4793 of 10001
You know, we could experiment and cancel football.
MNF should be the highest rating of the evening. I'm pretty damn happy about it.
Betsy HP - Sep 12, 2005 6:55:22 pm PDT #4794 of 10001
If I only had a brain...
"groupies" sounds like we hang around waiting to screw Joss.
Which, ew. He's happily married, I'm happily married, works out well that way.
Eddie - Sep 12, 2005 7:24:25 pm PDT #4795 of 10001
Your tag here.
I just want to screw Joss' wife... you know, Jewel Staite...
HiddenSky - Sep 12, 2005 8:00:43 pm PDT #4796 of 10001
"There are two sorts of people in the world: those who believe Joss Whedon is a genius and those who are wrong." - Connie Ogle, Miami Herald
There's a brief article in the new Premiere, but there's nothing special to write home about. It's the usual about the journey from Firefly to Serenity. So far out of the latest round of magazine articles, I still like the CFQ article the best.
AnthonyDe - Sep 13, 2005 8:50:48 am PDT #4797 of 10001
A One that isn't cold, is scarcely A One at all.
AnthonyDe, when the Wired people asked me for a timeline I gave them shellgazer's name and email address in case they wanted to get in touch with her, but they seemed to want to make the campaign populist or anonymous, I'm not sure which. Fine by me, as then there can't be any worries about people not getting appropriate credit for their hard work - everyone gets to be ignored equally! Yay!
I hope she saw it. I'm pretty proud of the project, as for credit I've always been happy to remain behind the scenes. Still, it's nice to be included in the Browncoat history so thanks!