Tommy, no big. If I'd been paying more attention I would have realized and stopped before the spoiler. It's nice to know about the good press.

I wonder about the idea that Universal is "beta-testing a new marketing strategy." For how many movies would this realistically work? It's working for Serenity because the audience existed beforehand and was somewhat rabid (in the nicest and politest of ways) -- so, okay, films made from Whedon shows, but I have my doubts about how generalizable it is.

And if "generalizable" isn't a word, blame the gin. For the phrase "blame the gin," blame Hec. Er. Look, pretty things!

(Edited because I ended a sentence with a preposition. See? Horrible, shameful public drunkenness!)

For the phrase "blame the gin," blame Hec.

Wait, did you bob your hair and start drinking gin after I sent you the book Bobbed Hair And Bathtub Gin?

No, just there's that Clare Fader song, "The Wine," that you put on a CD for me? Yeah, that.

And I've always drunk gin.

No, just there's that Clare Fader song, "The Wine," that you put on a CD for me?

That's a good song for the drinking. We were just listening to it last week.

And I've always drunk gin.

Next time you're in SF - we're off to the Zam Zam Room.

I like gin. Firefly is good too. Kaylee is pretty. River is prettier. Good, then.

t /drunk

okay, tag not actually closed. yet.

Weekly Standard has a review? That's positive ?!? But, but, Mal has a social conscience. How can they live with that?

And what the hell is M.E. Russell doing writing for Weekly Standard? Other than making scale for published articles.

I get all twitchy in my seat waiting for this show.

Think of it as Star Wars, if Han Solo were the main character, and he still shot Greedo first.

Wait, he wasn't the main character?

I wonder about the idea that Universal is "beta-testing a new marketing strategy." For how many movies would this realistically work? It's working for Serenity because the audience existed beforehand and was somewhat rabid (in the nicest and politest of ways) -- so, okay, films made from Whedon shows, but I have my doubts about how generalizable it is.?

The method's subsequent failure on other films that don't have a ready-made cult following from a TV show will only make Joss look like more of a genius by comparison though, so I'm all for it. How many movies have ever sold out every theater and grossed several hundred thousand dollars months before the release date?

I do think it could work to increase anticipation for franchises like the Batman and Spider-Man sequels, but they're hardly risky bets at the box office anyway.

That aside, I really liked the article.

FYI, it's spoilery, but doesn't give away any HSQ moments.

Think of it as Star Wars, if Han Solo were the main character, and he still shot Greedo first.

Ha! That's an awesome description.

At the preview, I saw a couple of people wearing "Mal Shot First" t-shirts.