Bruce Wayne Is on the Mailing List, and Mr. Chips Is in the Back Room By EMILY WEINSTEIN
Published: June 20, 2004
he sign for the Brooklyn Superhero Supply Company reads, in no-nonsense block print: "Ask inside! We can custom-order alter egos." Promising capes, masks and shrinking gas, the sign adds, "If we don't have it, a superhero doesn't need it."
Further curiosities lie within. In the rear, past floor-to-ceiling shelves bearing grappling hooks and utility belts, a secret door masked by a steel bookshelf swings open to reveal - shazam - a tutoring center.
Superhero Supply Company, which opens Friday at 372 Fifth Avenue, near Fifth Street, in Park Slope, has an alter ego. It's also the home of a nonprofit drop-in tutoring center called 826NYC.
A sibling of the 826 Valencia learning lab and pirate-goods store in San Francisco started by Dave Eggers, 826NYC borrows the formula that made its California counterpart so successful: a volunteer-driven tutoring program housed in a distinctly unexpected setting.
"The atmosphere is loose, even eccentric, and that puts kids at ease,'' said Mr. Eggers, who, though he lives in San Francisco, is a familiar figure in Brooklyn, the place where he founded McSweeney's literary journal.
While the superhero supply store will function as a retail space, providing income to support the center, it was conceived as a way to captivate young writers and passers-by.
"If you put 'free tutoring' on the banner, nobody's going to come in,'' said Scott Seeley, the director of operations, who established the center with Doug Bowmen, its educational director. "But if you put 'superhero' - we're already getting a constant flow of people asking questions."
The store has everything a modern, well-equipped superhero might need: leotards, boots, tights, magnets, chain ladders, nets and other tools of the villain-fighting trade. "We don't sell comic books or figurines,'' Mr. Seeley said. "It's literally what a superhero would use.''
Because there aren't too many superhero supply stores around, many products and gadgets had to be custom made. One is the cape-tester, a platform rigged with fans stationed under a 1,000-watt floodlight where a superhero can strike a pose and check to see how a cape will billow in the breeze. On a wall-size map of Brooklyn, neighborhoods in distress light up to alert superheroes to brewing crises. Perpetrators can be expeditiously dispatched to a cagelike "villain containment unit" that stands by the front door.
Many ideas for the store came courtesy of prominent literary figures like Michael Chabon and Jonathan Lethem, although it was Mr. Eggers who insisted on adding the functioning secret door to the tutoring area. He is hoping that the unusual storefront will entice students in need of academic help, just as they have been lured in San Francisco.
"I remember as a kid going to cold-feeling rooms after school, with walls made of those huge fire-resistant bricks and linoleum floors,'' he said. "It wasn't a place you went to willingly. But the kids in San Francisco are running from school to 826 Valencia. They're running to their after-school tutoring appointments. We expect the same thing to happen in Brooklyn."