Why does FB decide that it knows better than you who's posts you want to see? I find that offputting.

Monetization.

Help, I am scared of the wind. Crazy winds! I feel like one of the three little pigs waiting for my house to fall in.

Hmm...

I am smart enough to figure out how pushing ads onto my news feed increases their revenue, but not smart enough to figure out how repressing person X's posts is likely to create a greater revenue stream. It is especially annoying because one person they always make sure I see kind of bugs me, but not enough to unfriend her (former college classmate FTR). But I wouldn't mind if I stopped seeing her daily posts, you know?

Oh well.

Perhaps people who like more pages, click on more links, and/or share more whatevers show up in more feeds in the hopes of increasing everyone's like and clicks and shares?

Just a guess, I have no real idea how Facebook works or makes money.

That's a good guess, -t

That screening function is one reason why I'm very close to just cancelling my FB account altogether. The few times I log in, I never see what I want to see, and I hate that FB thinks it knows better than me what I want.

ION, I think my nephew gave me his cold. Damn germ-carrying kindergartners! Argh.

Help, I am scared of the wind. Crazy winds! I feel like one of the three little pigs waiting for my house to fall in.

flea, I just went and got my Harbor Freight Tools headlamp, because a friend who lives up in Montgomery recently posted on FB that she lost power. Yikes!

It's about control, really. Any time that fb can convince a user to interact with a post in some way (click to see a photo better, see who commented, etc.) that piece of user engagement translates into big data. User patterns. Etc. If those clicks are tied into quantifiable things, brands, items, locations, demographic info, etc., then those interactions can be used to advance targeted marketing, the primary source of their revenue. This also means that it's necessary for them to reduce your user exposure to "free" brand building; i.e., corporate pages you liked, in order to encourage paid brand building; i.e., promoted posts and advertising.

So whatever greater control fb has over what you see and do not see, based on their algorithms, gives them greater insight into your marketing preferences and your propensities to like things they and their customers advance in the future. For example, they're on this thing now about showing you "more meaningful content" and fewer memes. Meaningful content in this iteration is links to articles, potential paying customers proving content. Then based on that they can offer you the other "more like this" links beneath the article your friend recommended. That is monetizable. You keeping up with the text only status updates of your bestie from college is not.

As far as managing what you see, fb seems determined to thwart all user intent through things like Social Fixer and whatnot. But you can still mark someone as an acquaintance (thus allowing you to limit both what you see of theirs and what they see of yours (if you select "friends except acquaintances" as your security level)) or you can now "unfollow" someone, which only limits what you see; they can still see whatever you post.

As an aside, if you have brands or musicians or authors or whoever that you actually do want to see posts from, it's important that you click, like, and share what you do see from them, and that will feed into the algorithm indicating your interest. Otherwise, some of what you see from the commercial pages will have diminished by up to 85% or so.

You can see what fb thinks is important to you by going to your page, logging in, and then running the script linked on this page. [link]

It uses a variety of factors (super seekrit trade info!) but includes time (more recently friended, etc.) and interactions. For example, it rates people for me as much higher in interest if I message them. Messages, incidentally, are also being stripped for marketing info, so don't think they're actually private even those you've limited them to one other person.