Just saw 2nd post. Honestly, if the TV ads are breaking into your marketing budget too much, try vids on your website. I'm going to be working on this. Here's a webinar recording I watched last week that was VERY helpful: [link]

Also, are you biz cards printed up with English on one side, Spanish on the other? I would suggest following the local Spanish paper, if your city has one, and if you get any invites to quinces, weddings, Hispanic Chamber of Commerce events, go. Socialize. Do F2F networking.

If there is a Spanish paper in your city, or a Hispanic community center, tell them about your services and see if they'd like to profile you. Go to local Catholic churches or businesses (bodegas, carnicerias, panederias, quince dress shops) and see if they have a community board.

I am NOT an expert on Hispanic life, obvs, but this is what I gleaned from three years as a Hispanic HS with a 75% pop of illegal students and/or parents of students.

Unless the cost of the advertising is seriously prohibitive, I would continue with it. Since August is a very short time in terms of raising awareness. We do a convention every year that is basically the extent of our "new faces" advertising. It is typically ten months to two years after that when we start seeing dollars roll in related to the event.

Do you do solicited email marketing? I don't know if it's appropriate for your target market, but that's been one of our key methodologies for turning casual observers into customers.

I would do an update myself, but I need to get my ass off the internet and finish up my annual report. Maybe next week.

I actually took out a very low interest line of credit with the bank, but using it sort of feels like failure, so I hate using it.

Don't be. This is one of the main reasons that banks exist. If you're only borrowing against money you're sure you'll be receiving, and not digging yourself into a hole, then there's nothing wrong with this.

Thanks, Tom. The line of credit is actually secured by cash that I have in the bank, but it works out better this was for accounting. So yeah, I shouldn't feel bad using it - it's my money already earned. The brain is a crazy, frustrating place.

The brain is a crazy, frustrating place.

Yep, THIS.

I don't know what legal precautions you guys take, but I was just reading an article on dealing with deadbeats that owe you money, and one of the commenters (uncoincidentally, I'm sure, a lawyer) said:

Also, if your business budget doesn't include something for legal costs, you're not really running a business; you're making some money on your hobby.

Which I think does have a point.

Glad to hear I only have a hobby.

That's not totally fair, I will pay for advice when I need it, but it's not like it's a line item in my budget.

Advice when needed, sure. A solid contract, business entities, etc., yep. Paying a retainer just so some douchebag on the internet will stop being mean and calling it a hobby? Nah...

Yeah, I got lucky because I know some lawyers, and I got advice and feedback on contracts pro bono.

If I ever need a lawyer, or decide to go LLC, I will get a lawyer.

But right now, I can't even pay the fucking water or cable/net bills.

I guess I DO just have a fucking hobby. /stressed.

ETA: Nope, that stressed tag ain't closed.

A solid contract, business entities, etc., yep. Paying a retainer just so some douchebag on the internet will stop being mean and calling it a hobby? Nah...

I think that's a little more defensive than the quotation called for. It seems you have budgeted for legal spend, so why the "douchebag" and "mean"? What's he saying that's wrong?

I will pay for advice when I need it

Then isn't it within your budget?

I didn't expect bristling. I think that legal situations come up for people (who own businesses or do not) more than people wager for, and if it's your primary source of income, you can't afford to freewheel it and make stuff up, because things go wrong very easily.

Also, lots of actual douchebags out there who are trying to get money out of you or avoiding paying you some, as opposed to what struck me as just advice that can be taken or left.