Xander ,'Dirty Girls'
A virtual watercooler where Buffistas in business can talk, share, exchange, bemoan, exult and assorted other power verbs associated with all areas of running/starting up a business. For existing or potential Buffista business owners of all types. Spamming is NOT ON. A list of our Buffista owned businesses is on our links page.
Perhaps I should learn to write like this to promote myself:
Duncan’s unique perspective is informed by 12 years of igniting the junction where marketing strategy meets commercial activation within both industrial and consumer categories.
This is from a new energy technology company's site.
Duncan’s unique perspective is informed by 12 years of igniting the junction where marketing strategy meets commercial activation within both industrial and consumer categories.
Huh?
commercial activation?
I need a vocabulary lesson, it seems.
Translation: he's a hot-shot! hire us!
Sometimes I think my selling proposition should be: "Hire me. I'll keep you from looking like an pretentious asshole."
it's only a selling point if they care.
That only works with people who realize that they look like pretentious assholes now.
Unfortunately, "You sound like a pretentious asshole. I can fix that." really doesn't work as a pitch.
"igniting the junction" just makes me want to call for fire trucks.
"igniting the junction" just makes me want to call for fire trucks.
Reminds me of those KY Intense ads.
I put this in "Write Way". But I realized that this more of a business question. Background: My book on the "Solving the Climate Crisis" is being published by Praeger press. With Praeger's permission I'm self publishing a graphic version.
I've come up with a few phrases that might help convey how this differs from either a "comic book/graphic novel" version and from a "coffee table" version. I'd like some reactions:
"A picture book for grownups" "A picture book for adults".
Do either of those convey a book where the layout and "look and feel" is like children's books, as is the ratio of text to graphics, but with the content a more substantive and higher reading level than most children's books. Also some worries on these phrases: does the use of word "grownup" connote a high level of preciousness? Does the use of the word "adult" imply sexual content.
Another phrase I'm thinking of using is "A snarky survey of a serious subject". Only about a third of the content is snarky, so is this misleading? Or does the use of the words "serious" and "survey" convey a mixture of snarky and serious sufficiently?
I'm interested in any reaction, but I especially want to make sure I'm not miscommunicating or setting false expectations.