Ebay uses: Platinum, Gold, Silver, Bronze, Modern.

This period is when comics were at their height of popularity. I think Superman was churning out a million issues or something ridiculous. It was a lot - much more than today.

Captain Marvel was actually the blue medal winner of the Golden Age—that title sometimes sold in excess of 2,000,000 copies during WWII. It held the record for single issue sales until the speculator frenzy of the 90s and that Todd McFarlane Spider-Man #1 with a bazillion cover variants. However, the character faded into obscurity during the Silver Age and was only returned to a certain level of prominence once DC acquired the rights.

Hec, what's your memory of when direct market sales really got to be the thing? I remember getting my mid-late 70s WW's at the drugstore or the supermarket, and my first real comics store experiences in the mid-80s. Somewhere in between, the racks in the drugstores disappeared, but I'm blanking on just when that happened.

(And curiously, this isn't the first think I've had today on mass market vs. direct market sales and changes in comics marketing.)

So comics right now are....? Modern Age? Copper? Admantium seems appropos.

Thanks for all the info, everyone.

first the black and white crash by Teenage Mutant Ninja imitators - there were fourteen at one point.

Which inspired the first few Boris the Bear comics, among other things.

So what would be Platinum Age? Would that be those original, from-the-era collections of newspaper comics, like Little Nemo, Krazy Kat and the like, that were the forerunner of comics?

So what would be Platinum Age? Would that be those original, from-the-era collections of newspaper comics, like Little Nemo, Krazy Kat and the like, that were the forerunner of comics?

Tijuana Bibles?

Tijuana Bibles?

Heh.

Actually, one of the cool things about Watchmen that just occurred to me (it may have before, but I forgot it if I did), was that there was basically a Golden and a Silver age of heroes in the chronology.

what's your memory of when direct market sales really got to be the thing?

Here:

Dez Skinn: My vote goes for the cheapo toe-in-the-water that DC tried with its 1980 80% reprint $1 Superboy Spectacular. Only the covers and an 8-page Bridwell-Swan-Giella strip plus a (terrible) Sal Amendola map of Krypton made an editorial budget necessary. From little acorns, eh?

MK threw in a Marvel blockbuster: Dazzler #1, published by Marvel in March 1981, was the first Marvel comic to be distributed only through comics shops and be unavailable on the newsstands.

However, the direct market really began a few years earlier, not as the result of any specific comic but when Phil Seuling established his Seagate Distribution wholesale company to sell comics directly to comics shops, rather than by the sale or return system used by magazine distributors and newsstands.

Alternatively, many claim that the system was actually pioneered as early as 1970 by underground publishers/distributors such as Last Gasp.