It seems to me I heard or read a story about how the spectacular ads of past Superbowls have been recently re-evaluated as not very cost-effective - they got your brand buzz, maybe, but didn't generate the revenue needed to cover the cost. Or maybe that was about the per minute prices going down this year. But there was some perceptual change recently.
You can't open the book of my life and jump in the middle. Like woman, I'm a mystery.
Mal ,'Our Mrs. Reynolds'
The Crying of Natter 49
Off-topic discussion. Wanna talk about corsets, duct tape, or physics? This is the place. Detailed discussion of any current-season TV must be whitefonted.
-t - Feb 04, 2007 4:59:55 pm PST #8175 of 10001
I am a woman of various inclinations and only some of the time are they to burn everything down in frustration
Liese S. - Feb 04, 2007 5:00:43 pm PST #8176 of 10001
"Faded like the lilac, he thought."
Whoo!
(Sorry Bears fans! Any other year I'd have cheered for you.)
-t - Feb 04, 2007 5:03:23 pm PST #8177 of 10001
I am a woman of various inclinations and only some of the time are they to burn everything down in frustration
I'm glad to see Peyton get his ring.
Jesse - Feb 04, 2007 5:03:36 pm PST #8178 of 10001
Sometimes I trip on how happy we could be.
I think I've read that it's become conventional wisdom that "great" ads aren't actually good for selling, which makes sense if you think about it.
Kathy A - Feb 04, 2007 5:07:06 pm PST #8179 of 10001
We're very stretchy. - Connie Neil
I was hoping the Bears would win, but since they played so crappily, they sure as hell didn't deserve to.
Only good thing was that I won that money--most I've ever won betting!
aurelia - Feb 04, 2007 5:08:05 pm PST #8180 of 10001
All sorrows can be borne if you put them into a story. Tell me a story.
I think I've read that it's become conventional wisdom that "great" ads aren't actually good for selling, which makes sense if you think about it.
I guess that depends on how they are defining "great." I understanding re-thinking the budgets though.
Jesse - Feb 04, 2007 5:11:42 pm PST #8181 of 10001
Sometimes I trip on how happy we could be.
Well, the ones where the next day you're all, "Did you see that commercial?? With the people flying and the colors and the...! What was it for? I dunno."
Jesse - Feb 04, 2007 5:13:37 pm PST #8182 of 10001
Sometimes I trip on how happy we could be.
Little known fact: God hates Chicago.
Sorry, y'all.
Kathy A - Feb 04, 2007 5:16:39 pm PST #8183 of 10001
We're very stretchy. - Connie Neil
Little known fact: God hates Chicago.
We'll know if that's really true if we don't get the Olympics in 2016. That's the sports thing I'm really hoping for. Well, that, and a Cubs World Series, but that'll mean that hell's frozen over, so...
Laga - Feb 04, 2007 5:16:56 pm PST #8184 of 10001
You should know I'm a big deal in the Resistance.
but Mother Nature loves Prince.