NoiseDesign gets 10 house Geek points.

Yeah but if those guys get a server with 1TB of RAM they get at least 1024 geek points.

Border's was already stocking the Sony readers in-store, but I guess this is a new attempt to compete.

The Kobo is nice-looking, but reviews of the interface have been mixed at best. And the inability to buy books directly on the device (no WiFi or cell antenna) marks it down for me. Before actually using one I wouldn't have though that was such a big deal, but the convenience of being able to buy a book anywhere without a cord is impossible to give up, now that I've had it.

Still, more competition = more better, so go them.

(I dropped my Kindle and lost the screen, sadly. Toyed with the idea of getting another reader, but the only one with the Kindle features I want is the Nook, and the glowy screen at the bottom feels weird in my peripheral vision, though otherwise the reader feels excellent in hand.)

So far I have been very happy with the iPad as an ereader. The Kindle app for it is great.

I think something coming out at that price point is great news. The more options the better.

I've been using the Kindle app on my iPhone more often since the death of my Kindle, and it's pretty nice (especially with the brightness turned way down and white-text-on-black-font at the second-to-largest size) though I still ended up with a headache after a marathon 5-hour reading session the other day. I hear the iPad screen is even nicer than the iPhones, so I'd be interested in checking it out, but at over twice the price of the Craigslist Kindle I've got lined up, I just can't justify it. I honestly don't think I'd use it for enough "other" stuff - I don't have that niche. Which doesn't stop me from kind of wanting one, but I could get a Mac Mini to use as a media PC for the same price, which would have far greater utility for me if I feel a compulsive need to give Apple another $600.

Yeah. I get heavy use out of all the other stuff so it is worth it for me. I do find the screen better than my iPhone.

The main complaint I've heard about the ipad from former Kindle users is the weight - it's obviously much lighter than a laptop, but heavier than the Kindle for holding like a book.

Very true. It is not the featherweight that a Kindle is. The glass screen probably accounts for a large part of that.

If you don't buy books through Apple, you could get both and use the right device for the right situation. At $150 for an E-ink reader that starts to get practical.