I'm pretty confident in big business's ability to use tv to get their products in front of us, even if the method changes. I think that they're going to go product placement with a lot more, and probably come up with other creative ways to sell.
You all gonna be here when I wake up?
Mal ,'Out Of Gas'
The Minearverse 5: Closer to the Earth, Further from the Ax
[NAFDA] "There will be an occasional happy, so that it might be crushed under the boot of the writer." From Zorro to Angel (including Wonderfalls, The Inside and Drive), this is where Buffistas come to anoint themselves in the bloodbath.
libkitty - May 08, 2007 3:46:26 pm PDT #6588 of 10001
Embrace the idea that we are the leaders we've been looking for. Grace Lee Boggs
Vortex - May 08, 2007 3:51:55 pm PDT #6589 of 10001
"Cry havoc and let slip the boobs of war!" -- Miracleman
wow, that's a sobering thought. I mean, it's more like movies, I guess.
Burrell - May 08, 2007 3:52:55 pm PDT #6590 of 10001
Why did Darth Vader cross the road? To get to the Dark Side!
I think right now we're in a transitional phase, advertisers and execs are a little leery of the new technology. Once they figure out how to use DVRs to their advantage, they'll sing a new tune.
NoiseDesign - May 08, 2007 3:56:45 pm PDT #6591 of 10001
Our wings are not tired
Yeah, it's definitely a changing field. I do think we are going to see more and more shows where products are written into the shows and placed with advertising planned. It's a pretty big gulf that needs to be crossed here with the advertising dollars that are being lost. Right now DVR's have about 25% penetration into homes and networks are feeling the pinch. Predictions are for 50% penetration by 2010 and that's when things are going to start to squeeze the networks.
Vortex - May 08, 2007 4:07:07 pm PDT #6592 of 10001
"Cry havoc and let slip the boobs of war!" -- Miracleman
I thought that it was higher than that. I was listening to NPR tonight, and they were talking about the FF button thing, and I think they menitoned a higher number,I remember being surprised
NoiseDesign - May 08, 2007 4:14:19 pm PDT #6593 of 10001
Our wings are not tired
Higher now? Or higher in 2010? I listened to the same report and I'm pretty sure it was only 25% right now.
Vortex - May 08, 2007 4:28:36 pm PDT #6594 of 10001
"Cry havoc and let slip the boobs of war!" -- Miracleman
hmm, maybe. I was driving so I might not have been paying close attention.
Kevin - May 09, 2007 4:13:29 am PDT #6595 of 10001
Never fall in love with somebody you actually love.
Once they figure out how to use DVRs to their advantage, they'll sing a new tune.
Definitely. It's the same with the music industry - a few years ago they went on a hellfire crusade against music downloads, and totally dismissed the market. That's now changed -- a decade later.
That Comcast thing I mentioned, with no fast forwarding of adverts, is also a trial of targetted advertising. Depending on your location, you'll get taylored adverts. It's a pact between ABC and ESPN as a trial.
I do not see the market, at the moment, emerging as pay-per-view TV, particularly for new productions. If Drive cost $3m per episode (including the pilot costs), and got 50,000 pay-per-view people, that'd be $60 an episode. I love Tim's work, but not that much.
Laga - May 09, 2007 12:32:32 pm PDT #6596 of 10001
You should know I'm a big deal in the Resistance.
Any chance of letting us know, after July 4, what the closure would have been?
I'd buy the comic books!
Zenkitty - May 09, 2007 1:22:46 pm PDT #6597 of 10001
Every now and then, I think I might actually be a little odd.
I'd buy the comic books!
Me too!