You have no idea how much I agree, Theo. And I don't think we can really blame FOX, either, as that's the most amount of promo I've seen in a good while. I think car racing just didn't stick as a selling point, ultimately.

Overnight Ratings for Monday, April 16th

Metered Market Ratings

ABC Dances to Victory; Fox’s “Drive” Stalled at the Gate

Household Rating/Share

ABC: 9.8/15

CBS: 8.1/12

NBC: 5.7/ 9

Fox: 5.5/ 8

CW: 1.7/ 2

Fox drama Drive debuted in the time period with a mere (and fourth-place) 3.7/ 6, which was a decline of 35 percent from former occupant Prison Break on the year-ago Monday (5.7/ 9 on April 17, 2006). One week earlier, a repeat of Fox’s House scored a considerably heftier 5.6/ 9 in the overnights.

I do feel like the ads I saw were more duhnduhnDUHN! than WOO HOO!, and the show is really a lot of both.

If that makes any sense at all.

I wonder if they'll show next week's episode, or if it'll be a House repeat.

A House repeat would probably pull more audience. But they've spend a lot on Drive, so they might as well gamble a little bit more on Drive, I figure.

CTV have the international rights regardless, so whatever gets produced will air. My real concern is remaining ordered episodes are filmed, to give them time to wrap something up.

The fact that it retained its audience from Sunday and there was no drop off is actually the best case scenario. (We'll ignore the fact that it getting a 5.0 or higher is the actual best case scenario).

It's kinda good news.

There is that, Jackal. It does look like the people who comitted to the first two hours returned to the third. We just need more people for the 4th.

Edit: or, to be clear, we need FOX to KEEP AIRING IT for now to see if it builds.

not reading ratings talk...

I'm a bit bored by the GI and his wife, though: neither of them are particularly intriguing or compelling to me. Although she's definitely the worse of them: I don't care how much you love your husband, you don't put him at risk of court-martial for going AWOL because you don't like what he does for a living.

Considering how multi-layered the characters we've gotten to know are, I'm thinking (and really hoping) that there is more going on with Army wife than just loving her husband. Because she was bugging me too.

Damn it, in this age of reality TV ( The Amazing Race ) and serial drama ( 24 ) and weird mysterious setups ( Lost ), you'd think this would have "Viewers Tune In Here!" written all over it.

This. And because the premise itself didn't grab me sight unseen, I was sure it would grab most of America.

I thought last night's episode was much stronger than the first two hours. And I am much more into it than I was with The Inside. I took a (rare) nap, yesterday, so I was up late last night and was thinking in terms of metaphor because I'm a fan like that. After dh went to bed, I started thinking about how the race represents [whatever] in life that screws up everything and sucks you in, and eats at you, as you're trying to go along and live your life. And sometimes you know you shouldn't get drawn in, but you feel like you really have no other choice, and you're always racing somewhere, and you don't even know where, or really why, except that you can't seem to do anything else.

I never had that with The Inside. The best I could come up with for that was people are monsters, often not of their own making, and that wasn't really a new thought.

Army guy and his wife are my least favorite characters. But they have more to do that might make them more appealling to everyone else.

What I wanted for the Salazar brothers was that daddy is such an abusive control freak that what they both have in common is taking care of their mothers, and can bond heavily through that thread.